Humaira Rao

About

I am a creative professional who specializes in building cohesive brand experiences across digital and physical touchpoints. At AdVentures, I lead design strategy across multiple initiatives, ensuring brand consistency and delivering creative solutions that drive engagement and business growth. I oversee the creative development of our portfolio companies including NEXT, Career Launchpad, and Abbasi.im, along with our internal ventures like AdVentures Academy and PakDesi through strategic visual positioning and comprehensive design systems. My work spans pitch deck design, social media campaigns, brand collateral including stationery and business cards, and digital assets that maintain brand consistency. By collaborating with cross-functional teams, I develop creative frameworks that support scalable growth across all visual touchpoints. Through our agency arm MadHouse, I design for diverse clients spanning coworking spaces, educational centers, hospitality, and consumer products. My portfolio includes complete brand identity development for Haryali Market, House of Children, and Kingsgate Equine, packaging design for products like Nibl Protein Bars, social media design for Lok Virsa (Lok Mela) and comprehensive visual campaigns for MindStir coworking space covering social media assets, environmental murals, event signage, and detailed performance reports. I also create website wireframes for development teams, design marketing proposals and onboarding materials, and develop cohesive brand ecosystems from business cards to large-format event displays. My work extends beyond traditional graphic design to encompass digital marketing strategy, website wireframing, packaging design, and environmental graphics. From social media content creation including reel covers and story highlights to large-format event materials and detailed client reports, my work focuses on creating design solutions that serve both aesthetic and strategic purposes.

Company history

1. 
   Digital PakistanDigital Marketing Intern2023-05 – 2023-09 · 4 mo
2. 
   VuePulseSocial Media Intern2022-04 – 2022-06 · 2 mo
3. 
   Girls in MarketingIntern2022-09 – 2022-09 · 0 mo
4. 
   AdVenturesGraphic Designer2024-11 – 2025-05 · 6 mo
5. 
   FastrackGTM Engineer2024-09 – 2025-04 · 7 mo
6. 
   The British School of Etiquette PakistanAssistant To Chief Executive Officer2019-11 – 2022-06 · 2y 7mo
7. 
   Bear NecessitiesSocial Media Marketing Manager2021-07 – 2023-06 · 1y 11mo
8. 
   AdVenturesLead Designer2025-05 – 2026-03 · 10 mo
9. 
   HUGO BOSSMarket Research & Brand Strategist Extern2023-05 – 2023-07 · 2 mo
10. 
    Mike OllefsSocial Media Marketing Managerunknown – present
11. 
    No-company. (Self-employed.)Social Media Marketing Managerunknown – present
12. 
    Go To Market EngineeringSocial Media Marketing Managerunknown – present

Skills

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