Henry Schenker

Product GTM Strategy & Commercialization - AKA making sure the music (packaging), food (roadmap), and drinks (delivery) are on point for the party (products) that sales invites everyone to.

Location n/a
Experianex-Crispex-Bountiful Farms

Henry has more than a decade of experience in Digital Advertising, Social Media Marketing, Data Licensing & Analytics, Front-End Engineering, Technical Architecture & Integrations, Profit & Loss Management, and Enterprise-Level Contract Negotiation across US, EMEA, and Asia…

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Pacific regions. As the Global Director of Data Go-to-Market, Henry plays a pivotal role in determining pricing, packaging, and sales/customer strategy, as well managing the internal and external market positioning for all of Media.Monks data products and services. His work is essential in helping Media.Monks enterprise marketer collect data ethically, and utilize that data to improve their customer relationships across all channels. He has extensive experience in early and mid-stage start-ups, and is particularly passionate about innovative technologies, and emerging markets. From 2018 - 2020, he served as the Vice President, APAC of Innovid (now publicly traded, NYSE:CTV), leading the company's expansion into Japan, Singapore, and Australia. The preceding 4 years with Tapad (acquired by Experian, LON:EXPN) allowed Henry to become a seasoned Sales Engineer, grow and lead a global Technical Integrations team, and relocate to Singapore, leading sales and operations in the APAC region. Before beginning his career and learning front-end engineering on-the-job at Wyng (formerly Offerpop), Henry received a dual-major (BA/BS) in Sociology and Economics & Finance from Bard College in New York.

Career TimelineNOW → PAST

GTM Index

  1. U OF DIGITALJOB
    1. Industry Expert
      3Y 10M
  2. INGREDIENTS LISTJOB
    1. Advisor
      3Y 11M
  3. EXPERIANJOB
    1. Group Product Mgr, Identity
      1Y 9M
  4. ATTAINJOB
    1. Senior Dir, PMM
      11M
  5. CRISPJOB
    1. VP, GTM
      6M
  6. MEDIA.MONKSJOB
    1. Global Dir, Data GTM (now…
      1Y 4M
  7. MIGHTYHIVEJOB
    1. Global Dir, Data GTM
      1Y 5M
    2. Global Data Consultant
      1Y
  8. BOUNTIFUL FARMSJOB
    1. Mktg Consultant
      1Y 2M
  9. INNOVIDJOB
    1. VP, APAC
      2Y
  10. TAPADJOB
    1. VP, APAC
      9M
    2. Senior Dir, Global Platfor…
      10M
    3. Dir of Platform Solutions
      11M
    4. Senior Solutions Eng
      1Y 3M

Time in market 12Y 1MOpen 3Closed 11Stints 14

gtmindex.io/p/henry-schenker

  1. Job: Crisp — Vice President, Go-to-Market · 2022-11 – 2023-05
  2. Job: Bountiful Farms — Marketing Consultant · 2020-03 – 2021-05
  3. Job: Tapad — Vice President, APAC · 2017-07 – 2018-04
  4. Job: U of Digital — Industry Expert · 2022-10 – present
  5. Job: Attain — Senior Director, Product Marketing · 2023-12 – 2024-11
  6. Job: INGREDIENTS LIST — Advisor · 2022-09 – present
  7. Job: Tapad — Director of Platform Solutions · 2015-10 – 2016-09
  8. Job: Tapad — Senior Solutions Engineer · 2014-07 – 2015-10
  9. Job: Experian — Group Product Manager, Identity · 2024-11 – present
  10. Job: Media.Monks — Global Director, Data Go-to-Market (now part of Media.Monks) · 2021-07 – 2022-11
  11. Job: MightyHive — Global Director, Data Go-to-Market · 2021-06 – 2022-11
  12. Job: Tapad — Senior Director, Global Platform Solutions · 2016-09 – 2017-07
  13. Job: MightyHive — Global Data Consultant · 2020-06 – 2021-06
  14. Job: Innovid — Vice President, APAC · 2018-04 – 2020-04

Skills

SalesforceUdemy BusinessMarketing StrategySocial MarketingHTML + CSSHelping Clients SucceedBloomberg TerminalSPSSStataSocial Media MarketingSalesStrategySocial MediaMarketingjQueryPowerPointPhotoshopHTMLExcelWord

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