Hector Crosswell
Building Revenue Engines That Scale | Demand Generation, Growth Marketing & GTM Architecture
ex-LirmiAbout
I build growth engines that turn ambitious goals into real, measurable results. My background blends startup grit with enterprise strategy. I’ve been a marketer, sales rep, and founder, leading growth, ABM, and CRM initiatives for B2B tech companies. I’ve helped teams scale from “where do we start?” to “we can’t believe how far we’ve come.” I like to think of growth as an engineering problem: part creativity, part systems design, and part perseverance. Whether it’s designing ABM frameworks, writing Python scripts to automate messy workflows, or turning a HubSpot into a revenue machine. My zen mode is when I’m creating something from scratch. What I’m known for: - Bridging marketing, sales, and data to build GTM systems that actually drive pipeline. - Turning complex processes into simple, scalable workflows. - Coaching teams to adopt tools like HubSpot with confidence and clarity. I’ve launched my own marketing agency, built automation workflows just for fun, and coached others to bring structure to their chaos. But more than anything, I value enjoying the work; If I'm not having fun, I'm probably thinking about my next challenge. Outside of dashboards and playbooks, you’ll probably find me playing guitar, experimenting with code, or learning a new language. If you’re into growth, GTM, or creating cool things, let’s connect.
Company history
- Cliento MXInbound Marketing Manager2015-01 – 2018-11 · 3y 10mo
- LirmiGrowth Manager2019-07 – 2021-03 · 1y 8mo
- PfizerDigital Marketing Coordinator2014-01 – 2015-01 · 1y
- GestionixGrowth Marketing2018-11 – 2019-03 · 4 mo
- TeamGrowFounder and Growth Consultant2019-08 – 2022-11 · 3y 3mo
- Hypertec GroupGrowth Marketing Manager2025-03 – 2026-05 · 1y 2mo
- ampliphi RMSGTM Engineer2026-05 – present · 3 mo
- AMG MedicalDigital Marketing Manager2023-08 – 2024-06 · 10 mo
- BougeBougeGrowth Strategist - Volunteer2023-04 – 2024-09 · 1y 5mo
- CartoVistaMarketing Manager2024-06 – 2025-03 · 9 mo
Skills
Playbooks
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