Haya Fatima

About

I’m a GTM Engineer who blends strategy, systems thinking, and AI-driven automation to help SaaS companies build predictable, scalable, and efficient revenue engines. My work sits at the intersection of growth, automation, and product, where I design the workflows, data structures, and AI-enhanced processes that power modern go-to-market teams. I specialize in helping startups and SaaS companies: Build automated GTM workflows across marketing, sales & CS Use AI to qualify leads, accelerate pipeline, and personalize customer journeys Create data-driven systems that improve visibility and decision-making Reduce manual work through no-code + AI automation Optimize onboarding, activation, and retention with PLG-focused systems Ensure tools like HubSpot, Salesforce, Zapier, Make & LLMs work together seamlessly I’m passionate about turning messy, manual GTM processes into clean, scalable machines powered by automation and intelligence. Whether it’s improving funnel performance, building an AI assistant for revenue teams, or architecting a new growth workflow, I love solving complex GTM challenges with simple, elegant systems. If you’re building a SaaS product and want to make your GTM engine faster, smarter, and more efficient — let’s connect.

Company history

1. 
   UpworkGTM Engineer | SaaS Automation & AI Workflows2024-02 – present · 2y 6mo

Skills

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