Hasnain Younus

About

Most outbound doesn't fail because of the copy. It fails because the system behind it is held together by manual work.I'm a GTM Engineer. I build the infrastructure underneath outbound: ICP definition, TAM mapping, enrichment waterfalls, AI copy generation and live sequence deployment, wired together so campaigns keep running without someone babysitting a spreadsheet.What that looks like in practice:→ ICP & TAM: Signal-based list building and scoring, so reps only ever touch accounts worth touching.→ Enrichment: Clay waterfalls and Claygent prompts, plus custom scrapers when off-the-shelf tools get expensive or inaccurate.→ Copy: AI agents that pull live buying signals (hiring, funding, news, tech stack) into personalised outreach at scale.→ Delivery: Smartlead, Aimfox and Lemlist sequences with full deliverability setup, SPF, DKIM, DMARC, warm-up, inbox placement monitoring.→ Orchestration: n8n and Claude Code holding the whole pipeline together end to end.A few results from the last year:• Best-performing campaigns hitting ~30% reply rates• An ABM engine targeting multiple stakeholders per account, lifting positive-reply likelihood by ~50% vs generic lists• A Clay email-finder workflow that permutes and verifies addresses, surfacing 50-60% of target emails at verification-only cost• 5+ custom scrapers and browser extensions that replaced paid data tools and cut recurring costs to a fraction of standard pricing• A campaign pipeline where Claude Code writes signal-based copy and deploys sequences straight into Smartlead, collapsing launch timeI didn't arrive at GTM from sales. I came from marketing operations, which is why measurement is never the last thing I think about. Before this I led SEO and operations at Maqami SEO across 30+ client sites, taking a US furniture brand to 2.1M search impressions and Domain Rating 51, and owning SEO for an eCommerce store through a year it grew to 192K sessions and $1.18M in revenue. Same instinct, different channel: find the leverage, build the system, prove what it did.My stack: Clay, Claude Code, n8n, Make.com, Smartlead, Aimfox, Instantly, Lemlist, Apollo.io, Apify, PhantomBuster, Firecrawl, Prospeo, HubSpot, Salesforce, Airtable, Python, SQL, Anthropic API, GA4, Google Tag Manager.I'm currently a GTM Engineer at Sadabyte and studying BS Artificial Intelligence at Sindh Madressatul Islam University. If your outbound depends on manual steps, or you're paying for data tools you could own instead, I'd like to talk.📩 hasnaingtmeng@gmail.com

Company history

1. 
   LinkedLiftGTM Engineer2025-03 – 2026-06 · 1y 3mo
2. 
   MAQAMI SEOHead of SEO & Operations2024-06 – 2026-02 · 1y 8mo
3. 
   IndependentFreelance SEO & Growth Consultant2022-04 – present · 4y 4mo
4. 
   SadabyteGTM Engineer2025-11 – present · 9 mo

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