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Guillermo Díaz de Santiago

Revenue Operations & GTM Systems Lead at Invofox (YC S22)

Madrid, Community of Madrid, Spain685 followers
Invofox (YC S22)ex-Fiuter

Specialized in building scalable operational systems for high-growth B2B SaaS companies.

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Starting my career in Sales and Marketing within the AI ecosystem, I quickly transitioned into Revenue and Go-to-Market Operations, where I focus on aligning commercial strategy, systems architecture, and customer lifecycle intelligence. Leading the design and consolidation of GTM operations — from CRM governance and reporting frameworks to product usage insights and revenue performance analytics. My work ensures that commercial execution is backed by clean data, structured processes, and actionable insights. I thrive in cross-functional environments, acting as a bridge between Sales, Product, Finance, and Customer teams to eliminate operational bottlenecks and create scalable systems, driven by one principle: growth without operational clarity is fragile. My focus is to build the infrastructure that makes growth sustainable.

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GTM Index

  1. INVOFOX (YC S22)JOB
    1. Revenue Operations & GTM S…
      6M
    2. Sales Operations Mgr
      1Y 10M
    3. Market Research Team Lead
      7M
    4. Market Research Specialist
      8M
  2. FIUTERJOB
    1. Mktg Intern
      6M

Time in market 4Y 2MOpen 3Closed 4Stints 7

gtmindex.io/p/guillermo-diaz-de-santiago

Skills

Análisis de datosAnálisis de negocioInglésMarketing entranteCapacidad de análisisMedios digitalesAnálisis competitivoAnálisis de mercadosTrabajo en equipoIniciativas estratégicasDeportesMejora continuaSatisfacción del clienteActitud positivaComunicaciónGestión de relaciones con clientes (CRM)Marketing en motores de búsqueda (SEM)Optimización para motores de búsqueda (SEO)MarketingMicrosoft Excel

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