Guilherme Romani Bettanin

Growth Marketing @ Coinbase

Location n/a
Coinbaseex-Collab Companyex-Grupo Agoge

GTM & Growth Leader building the open financial system at Currently leading Base's Go-To-Market across LATAM as part of the Global Growth team — managing regional strategy, budget, OKRs, and team execution across 6

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My work bridges data-driven consumer growth and institutional BD — spanning self-custody wallet acquisition, stablecoin expansion, and strategic partnerships with banks, CEXs, and Before Coinbase, I co-founded Zaros Finance — a DeFi perpetuals protocol where I raised 2M, built a team of 18, and scaled to 140K+ I believe financial infrastructure should be open, borderless, and accessible.

Career Timeline

GTM Index

  1. COINBASEJOB
    1. GTM Lead, LATAM — Base
      1Y 3M
  2. ZAROS LABSJOB
    1. Co-Founder & CEO
      2Y 8M
  3. GENEZYS GLOBAL TECHJOB
    1. Growth Advisor
      2Y
  4. |B1| BARRAHJOB
    1. Investment Associate
      1Y 2M
  5. ALMA DAOJOB
    1. Co-Founder
      1Y 1M
  6. COLLAB COMPANYJOB
    1. Founder
      2Y 11M
  7. GRUPO AGOGEJOB
    1. Head of Operations
      8M

Time in market 7Y 11MOpen 1Closed 6Stints 7

gtmindex.io/p/guilherme-romani-bettanin

  1. Job: Collab Company — Founder · 2018-09 – 2021-08
  2. Job: Grupo Agoge — Head of Operations · 2020-08 – 2021-04
  3. Job: |B1| BARRAH — Investment Associate | Web 3 Advisor · 2022-05 – 2023-07
  4. Job: Zaros Labs — Co-Founder & CEO · 2022-08 – 2025-04
  5. Job: Coinbase — GTM Lead, LATAM — Base · 2025-05 – present
  6. Job: Alma DAO — Co-Founder · 2022-02 – 2023-03
  7. Job: Genezys Global Tech — Growth Advisor · 2022-08 – 2024-08

Skills

Growth MarketingGo-to-Market StrategyPerformance MarketingPerformance AttributionProduct Lifecycle ManagementAffiliate MarketingStrategic PartnershipsFundraising

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