Chris Seneviratne

Technical Product Marketer | Scaling SaaS & AI Products Through GTM Strategy & Customer Insight

Merrylands RSL Clubex-Colt Trading Company (PVT) LTD.ex-SriLankan Airlines Official

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I started my career as an engineer, drawn to understanding how systems work and how everything fits But early on, I noticed something many people

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The success of a product was not defined by how powerful it was, but by whether people understood it, trusted it, and chose to adopt That realisation changed the direction of my I moved into the commercial side of SaaS, working closely with customers, navigating complex buying cycles, and seeing firsthand where technically strong products fell short — not because they lacked capability, but because they lacked clarity, positioning, or market Some of the ways I have driven impact:• Contributed to an enterprise pipeline exceeding $40M USD, supporting the conversion of an approximately $8M RFP deal by aligning product capability with complex client requirements• Protected approximately $550K AUD in recurring revenue by aligning product integrations with market demand and retaining high-risk enterprise clients• Built approximately $3M AUD pipeline in MENA by localising GTM strategy, pricing, and product positioning to regional dynamics• Delivered 150%+ year-on-year growth through data-driven segmentation, targeted messaging, and refined customer acquisition strategiesI bring a unique perspective as someone who understands both the technical depth of products and the commercial realities of selling My focus areas include:Product positioning, customer insights, go-to-market strategy, product adoption, sales enablement, and technical translationI am always open to conversations about product marketing, go-to-market strategy, and scaling SaaS or AI products. Feel free to reach out via DM or email at com