Jinghui (Fai) OU

Go-to-Market / Product Specialist - Tokyo / Japan

Location n/a
SmartNews, Inc.ex-Reprise Digitalex-Cadreon

I'm a Cantonese-speaking strategist working at the intersection of systems, language, and behavior — currently based in Tokyo, with a decade of experience across Japan, Singapore, and APAC in global ad tech, product strategy, and cross-market alignment.

More

I help teams make sense across silos: bridging engineers and sales, syncing roadmaps across 12+ regional markets, and turning shifting platform logic into coherent go-to-market strategy. But what I care about most isn't just operational alignment — it's the deeper layer beneath friction: how people think, what they assume without knowing, and where cognitive structures collide. This has shaped not only my strategic work, but also my writing. I'm the author of multiple books exploring cognition, prompt dynamics, and systems-level insight — including Think Better, Speak Sharper, Hold the Light, and Prompt as Primal Language DNA. You can find them on Amazon by searching aukingfai. Outside of work, I build things by hand and by thought: diagrams, essays, leather bags, whisky paintings. My site com) is a quiet space where cognition meets craft. 📍 Based in Tokyo ✍️ Books available on Amazon: search “au kingfai” 📷 Reflections in language, image, and spirit at com

Career Timeline

GTM Index

  1. SMARTNEWS,JOB
    1. Ads Product GTM/Product Sp…
      4Y 1M
  2. OLD MASTER SPIRITSJOB
    1. Design Mgr
      5Y 10M
  3. NECTAR SPIRIT TRADING CO.,JOB
    1. Design Mgr
      6Y 2M
  4. REPRISE DIGITALJOB
    1. Regional Mgr
      1Y 4M
    2. Digital Planning Mgr
      2Y 6M
  5. CADREONJOB
    1. Mgr of BD
      2Y 6M
  6. ESSENCEJOB
    1. Senior Biddable Account Ex…
      1Y
  7. IREP CO.,JOB
    1. Account Planner; SEM Strat…
      1Y 7M
  8. MELOFIELD NURSERY & LANDSCAPE CONTRACTOR (HONG KONG)JOB
    1. Part-time Tree Surveyor
      8M
  9. FOSHAN YIXIN GRATING INDUSTRY CO. LTD. (GUANGDONG CHINA)JOB
    1. Mgr Assistant
      2Y 2M

Time in market 16Y 2MOpen 3Closed 7Stints 10

gtmindex.io/p/fai-jinghui-ou

  1. Job: SmartNews, Inc. — Ads Product GTM/Product Specialist · 2022-07 – present
  2. Job: Old Master Spirits — Design Manager · 2020-10 – present
  3. Job: NECTAR SPIRIT TRADING Co.,Ltd — Design Manager · 2020-06 – present
  4. Job: Reprise Digital — Regional Manager · 2020-01 – 2021-05
  5. Job: Reprise Digital — Digital Planning Manager · 2017-06 – 2019-12
  6. Job: Cadreon — Manager of Business Development · 2017-06 – 2019-12
  7. Job: Essence — Senior Biddable Account Executive · 2016-05 – 2017-05
  8. Job: IREP Co., Ltd. — Account Planner; SEM Strategist · 2014-09 – 2016-04
  9. Job: Melofield Nursery & Landscape Contractor (Hong Kong) — Part-time Tree Surveyor · 2013-01 – 2013-09
  10. Job: Foshan Yixin Grating Industry Co. LTD. (Guangdong China) — Manager Assistant · 2010-06 – 2012-08

Skills

MakeStrategic CommunicationsCognitive Framework DesignSystemic Problem SolvingDrawingWhisky TastingGraphic DesignWatercolor IllustrationBingAdsBaiduGoogle Adwords ProfessionalAgricultureCross-functional CollaborationsGo-To-Market Strategy (GTM)Social MediaMicrosoft ExcelMicrosoft WordMicrosoft OfficePowerPointResearchTeamwork

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