Enrique Arana

About

Seasoned B2B marketing and revenue generation leader with 15+ years experience driving revenue growth and scaling go-to-market teams. Proven track record mobilizing strategy, optimizing resources, technology, and data to boost lead generation and revenue by 10% annually. Key Competencies: • Demand Generation & Growth Marketing • Product Marketing & Product Management • Marketing & Sales Tech Management • CRM Implementation, configurations, and Integration (Funnel Optimization) • Marketing Intelligence • Sales Enablement, Support, and training • Data Management, Analysis, and Insights Technology Proficiency: • CRM: SFDC, MSD, NetSuite • Marketing Automation: Eloqua, Marketo • Analytics: Power BI, Bizible, SFDC Reports • Data Management: Leadspace, D&B, Zoominfo • Paid Advertising: Google Ads, LinkedIn Ads • ABM: Demandbase, Engagio • Sales Engagement: Outreach, Salesloft, Seismic, LinkedIn Sales Navigator • Other: Cvent, Drift, Uberflip, Gainsight, Adobe Experience Manager, Lessonly, Gainsight, Jira

Company history

1. 
   Argus MediaGlobal Marketing Automation Manager (Marketing Operations)2014-09 – 2017-03 · 2y 6mo
2. 
   AkzoNobelDemand Generation Specialist2009-03 – 2011-06 · 2y 3mo
3. 
   AkzoNobelMarketing Manager (Americas)2011-07 – 2014-09 · 3y 2mo
4. 
   PROSGlobal Marketing Operations Manager2017-04 – 2020-08 · 3y 4mo
5. 
   BDO USA, LLPManager, Enterprise Marketing Technology Architecture2025-06 – 2026-04 · 10 mo
6. 
   PROSRevenue Operations ManagerRevOps2020-08 – 2021-08 · 1y
7. 
   BDO USA, LLPGTM Engineer Architect – Marketing, Sales, and Revenue OperationsRevOps2021-08 – 2025-06 · 3y 10mo

Skills

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