Eléonore Albouker
Senior Product Marketing & GTM Leader | Sales Strategy | B2B SaaS | Marketplace | Team Leadership
ex-ZALORA Group15 years leading product marketing and go-to-market strategy across high-growth B2B environments — from early-stage startups to large-scale marketplace platforms (Adevinta, Rocket Internet).
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I build the bridge between product, sales, and market: defining positioning, enabling commercial teams, and driving cross-functional execution on complex launches. At leboncoin, I led a full business model transformation (classified → transactional marketplace) across 18 months, coordinating 15+ stakeholders and delivering 3x listing growth and +20% premium revenue. At Neat, I owned the full PMM and GTM scope for a B2B insurtech: from ICP definition to partner go-to-market with enterprise clients (Visa, Floa, ). Experienced people manager (teams up to 20), comfortable with public speaking and C-suite alignment, and actively integrating AI tools into my workflow. Based in Madrid. Open to senior PMM, GTM, or Partner Marketing roles - remote Europe or Madrid-based.
GTM Index
- NEAT PROTECTJOB
- Head of Mktg and GTM1Y 9M
Head of Marketing and GTM
NEAT Protect
- LEBONCOINJOB
- Strategic Mktg Dir - Recom…3Y 6M
Strategic Marketing Director - Recommerce (Consumer Goods & Services)
leboncoin
- Strategic Project Mgr4Y 6M
Strategic Project Manager
leboncoin
- ZALORA GROUPJOB
- Marketplace Dir2Y
Marketplace Director at Zalora Thailand, Rocket Internet GmbH
ZALORA Group
- GROUPON FRANCEJOB
- Senior Strategic Planner &…2Y 5M
Senior Strategic Planner & Project Leader
Groupon France
- GROUPON, ROCKET INTERNETJOB
- Senior Strategic Planner2Y 5M
Senior Strategic Planner
GROUPON, Rocket Internet
- UBIFRANCE BRASILJOB
- Export advisor in the Indu…2M
Export advisor in the Industrial Products division
UBIFRANCE Brasil
- VIADEOJOB
- Advertising Intern5M
Advertising Intern
Viadeo
- MEDIAPARTJOB
- BD Leader5M
Business Development Leader
Mediapart
- Job: ZALORA Group — Marketplace Director at Zalora Thailand, Rocket Internet GmbH · 2014-01 – 2016-01
- Job: leboncoin — Strategic Marketing Director - Recommerce (Consumer Goods & Services) · 2021-01 – 2024-07
- Job: Groupon France — Senior Strategic Planner & Project Leader · 2011-07 – 2013-12
- Job: NEAT Protect — Head of Marketing and GTM · 2024-11 – present
- Job: Viadeo — Advertising Intern · 2009-07 – 2009-12
- Job: UBIFRANCE Brasil — Export advisor in the Industrial Products division · 2011-01 – 2011-03
- Job: leboncoin — Strategic Project Manager · 2016-07 – 2021-01
- Job: Mediapart — Business Development Leader · 2008-07 – 2008-12
- Job: GROUPON, Rocket Internet — Senior Strategic Planner · 2011-07 – 2013-12
Skills
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