Dr. Denis Jung

Turning founder-led B2B sales into an investable GTM system fast | GTM strategist & Fractional CRO

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I work with B2B SaaS founders — typically post-Seed to Series B — who are transitioning from founder-led sales to a scalable sales Growth is there — but it’s inconsistent.

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Deals close, but only when the founder is involved. Vision and trust carry the Most teams try to scale sales before they understand what actually drives revenue. We fix that first — and then build the system on top of My work is not about improving sales activity alone — it’s about fixing the core value drivers and mechanisms that sales performance depends Who this is for• B2B SaaS and tech companies, typically post-Seed to Series A• Founder-led sales still driving key deals• A sales team is in place — but results don’t replicate• Pipeline exists, but doesn’t convert predictably• The product is strong — but positioning and value narrative are not clearly definedGTM System Design & Conversion Architecture---In ~10 weeks, I design the GTM system your company actually needs to sell consistently. First clarity typically emerges within the first 2–3 What we do — and what you get:• Revenue diagnostics — identify what actually drives revenue, where your pipeline breaks, and where deals get stuck• Core business model — clearly defined ICP, positioning, and MVP scope• Sales packaging — structured value proposition, value ladder, and pricing logic• Sales engine design — pipeline architecture, channels, and prospecting system• Sales narrative — clear discovery, demo structure, and key messaging• Sales playbook — a practical system your team can execute, plus a clear 90-day roadmapMost importantly:A GTM system that runs beyond founder intuition — clear, teachable, and executable by your GTM Execution & Fractional Chief Sales Officer / Head of Sales---Once the system is defined, I stay involved to ensure it is implemented correctly, performs in practice, and evolves as the company In this phase, I work hands-on with the team to make the system deliver results:• Quality control & coaching — improving discovery, demos, and deal progression through real deal sparring• Processes & tools — implementation, setup, and stress-testing of the sales system• Pipeline generation — designing and running outreach and market tests that convert into real opportunities and first deals• Hiring — supporting role definition, candidate qualification, and onboarding of sales hires• Monitoring & steering — sales planning, pipeline visibility, and forecasting frameworks