Don Amoruso

Architecting AI-Driven Market Intelligence & GTM Systems | Associate Director, Global Market Intelligence & GTM Modernization | Grant Thornton

Grant Thornton LLPIex-Inbound Solutionsex-DMA Associates

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AI is reshaping how organizations go to market — but the real transformation comes from building the intelligence systems behind it. That’s the work I focus on.

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At Grant Thornton, I lead the Global Market Intelligence function and an expanded mandate to drive GTM Modernization across the firm. My work focuses on architecting the systems that power how teams understand markets, identify opportunity, and pursue growth. This includes building enterprise intelligence platforms, AI-enabled GTM agents, and integrated market signal ecosystems that combine competitor intelligence, client signals, performance analytics, and external market data. Many of these capabilities begin as internal intelligence tools designed to improve how we pursue and serve clients. The most effective solutions often evolve into commercialized advisory capabilities used with clients to help them modernize their own go-to-market and decision-making systems. I actively work across industries, and enjoy connecting with others exploring how AI, automation, and modern data architecture are reshaping how organizations operate and grow.