Depanjan C.
GTM & Growth Strategy Leader | 0→1 Launches & Market Expansion | B2B SaaS, EdTech, ConTech | IIM Kashipur
I am currently advising B2B and SaaS founders on fractional GTM resets, while open to discussions for a full-time Growth/GTM Leadership mandate. ↳ Founders: DM me for a fractional GTM audit.
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↳ Hiring Teams: DM me to discuss growth leadership I design and execute Go-to-Market strategies for companies entering new markets, launching new products, or rebuilding revenue engines when growth I operate at the intersection of Product, Sales, and Marketing — translating market insight into executable GTM plans that generate pipeline, revenue, and category What I specialize in:Market Entry & ExpansionBuilding launch strategies for new geographies, segments, and product lines0→1 GTM ExecutionICP definition, positioning, pricing, channels, and sales motionRevenue ArchitectureDesigning full-funnel systems from awareness to deal closureCross-Functional LeadershipAligning product, marketing, and sales into one growth motionI have led GTM initiatives across SaaS, EdTech, and ConstructionTech — including product launches, category expansion, and new revenue If your company is entering a new market, launching a new product, or needs a GTM reset, we should talk.
GTM Index
- FREELANCE | SELF-EMPLOYEDJOB
- Fractional GTM Lead3M
Fractional GTM Lead
Freelance | Self-Employed
Operated as a Fractional GTM & Growth Lead, engineering scalable acquisition architectures, conversion funnels (CRO), and B2B pipelines across a multi-sector portfolio. Client 1 (UK/Turkey Digital Agency & CRO): Formulated the cross-border GTM bridging UK demand with Turkish fulfillment. Directed the agency’s pivot to a high-ticket nearshore partnership model; re-architected EMEA pricing and bilateral sales assets, boosting UK demo conversions by 28%. Client 2 (Middle East Education & Non-Profit Platform): Directed the GTM strategy for a UAE-based education and community fundraising platform. Designed acquisition journeys across students, institutions, and donor ecosystems while optimizin…
- Fractional GTM & Growth Lead5M
Fractional Go-To-Market & Growth Lead
Freelance | Self-Employed
Operated as a Fractional GTM & Growth Lead, engineering scalable acquisition architectures, conversion funnels (CRO), and B2B pipelines across a multi-sector portfolio. Client 1 (Cloud & FinOps SaaS): Mapped product messaging to Enterprise DevOps buying committees, lifting inbound qualified demos by 35% and compressing trial activation across two core ICPs. Client 2 (Workflow Automation SaaS): Audited digital footprint data integrity and built user-intent conversion models to resolve pipeline leakage, restoring stalled organic acquisition. Client 3 (Global Telecom eSIM Platform): Formulated the cross-border digital GTM framework. Engineered mobile-first acquisition loops to maximize top-…
- ADYANSHJOB
- Volunteer0M
Volunteer
Adyansh
- BRICK & BOLTJOB
- Growth Lead5M
Growth Lead
Brick & Bolt
Led market expansion strategy across multiple cities, defining GTM playbooks for service launches in new geographies. Designed acquisition and conversion architecture to support city-wise market entry. Built category dominance strategy for construction services through positioning, demand capture, and conversion optimization. Collaborated with product and sales to align GTM execution with revenue targets and lead quality.
- EDRA LABSJOB
- Growth & Product1Y 1M
Growth & Product
Edra Labs
Owned GTM strategy for a B2B SaaS automation platform, including positioning, feature launches, and adoption strategy. Translated customer insights into product roadmap and launch priorities. Partnered with engineering to deliver features aligned with market demand and revenue opportunities. Led cross-functional product launches across multiple categories.
- TESTBOOKJOB
- Senior Mgr - Growth & Prod…4Y 6M
Senior Manager - Growth & Product
Testbook
Promoted to senior leadership role owning growth and GTM strategy across multiple business verticals. Launched 1200+ exam products across new segments, defining positioning, pricing, and acquisition strategy. Built product-led GTM motion that reduced reliance on paid channels and improved unit economics. Aligned product development with market demand and revenue outcomes.
- WISHTREE TECHNOLOGIESJOB
- Strategy Intern2M
Strategy Intern
Wishtree Technologies
Supporting the development of long-term organizational strategy Conducting research and analyses of operational effectiveness, processes, stakeholders, etc. Assessing market trends and competitors Identifying threats and opportunities Presenting findings, projections and recommended actions Planning, implementing and managing proposed recommendations and projects
- AAM AADMI PARTYJOB
- Public Policy Specialist4M
Public Policy Specialist
Aam Aadmi Party
Conducting research and developing crucial public policies that the Delhi Government will put into practise Conducting pertinent political study on current problems Developing a strategy for the Aam Aadmi Party's research cell Working with social media teams to generate content and research
- AMBITIONBOXJOB
- Content Management1M
Content Management
AmbitionBox
Wrote and optimized blogs, landing pages, and web content for SEO. Performed keyword research and updated existing content for better rankings. Assisted in editing, formatting, and aligning content with marketing goals.
- BLOOMIGO.INJOB
- Content Developer1M
Content Developer
Bloomigo.in
Developing audio interactions with content tailored to the niche of professions after engineering in both Hindi and English. Taking efforts to organise and meaningfully transform an interactive audio chat with IIT/IIM students & alumni. Regulating the standard format and choose the website's overall content development and content flow.
- Job: Edra Labs — Growth & Product · 2024-05 – 2025-06 — Owned GTM strategy for a B2B SaaS automation platform, including positioning, feature launches, and adoption strategy. Translated customer insights into product roadmap and launch priorities. Partnered with engineering to deliver features aligned with market demand and revenue opportunities. Led cross-functional product launches across multiple categories.
- Job: Bloomigo.in — Content Developer · 2015-09 – 2015-10 — Developing audio interactions with content tailored to the niche of professions after engineering in both Hindi and English. Taking efforts to organise and meaningfully transform an interactive audio chat with IIT/IIM students & alumni. Regulating the standard format and choose the website's overall content development and content flow.
- Job: Aam Aadmi Party — Public Policy Specialist · 2017-12 – 2018-04 — Conducting research and developing crucial public policies that the Delhi Government will put into practise Conducting pertinent political study on current problems Developing a strategy for the Aam Aadmi Party's research cell Working with social media teams to generate content and research
- Job: AmbitionBox — Content Management · 2015-10 – 2015-11 — Wrote and optimized blogs, landing pages, and web content for SEO. Performed keyword research and updated existing content for better rankings. Assisted in editing, formatting, and aligning content with marketing goals.
- Job: Freelance | Self-Employed — Fractional GTM Lead · 2026-05 – present — Operated as a Fractional GTM & Growth Lead, engineering scalable acquisition architectures, conversion funnels (CRO), and B2B pipelines across a multi-sector portfolio. Client 1 (UK/Turkey Digital Agency & CRO): Formulated the cross-border GTM bridging UK demand with Turkish fulfillment. Directed the agency’s pivot to a high-ticket nearshore partnership model; re-architected EMEA pricing and bilateral sales assets, boosting UK demo conversions by 28%. Client 2 (Middle East Education & Non-Profit Platform): Directed the GTM strategy for a UAE-based education and community fundraising platform. Designed acquisition journeys across students, institutions, and donor ecosystems while optimizin…
- Job: Wishtree Technologies — Strategy Intern · 2018-04 – 2018-06 — Supporting the development of long-term organizational strategy Conducting research and analyses of operational effectiveness, processes, stakeholders, etc. Assessing market trends and competitors Identifying threats and opportunities Presenting findings, projections and recommended actions Planning, implementing and managing proposed recommendations and projects
- Job: Testbook — Senior Manager - Growth & Product · 2019-10 – 2024-04 — Promoted to senior leadership role owning growth and GTM strategy across multiple business verticals. Launched 1200+ exam products across new segments, defining positioning, pricing, and acquisition strategy. Built product-led GTM motion that reduced reliance on paid channels and improved unit economics. Aligned product development with market demand and revenue outcomes.
- Job: Brick & Bolt — Growth Lead · 2025-06 – 2025-11 — Led market expansion strategy across multiple cities, defining GTM playbooks for service launches in new geographies. Designed acquisition and conversion architecture to support city-wise market entry. Built category dominance strategy for construction services through positioning, demand capture, and conversion optimization. Collaborated with product and sales to align GTM execution with revenue targets and lead quality.
- Job: Freelance | Self-Employed — Fractional Go-To-Market & Growth Lead · 2025-11 – 2026-04 — Operated as a Fractional GTM & Growth Lead, engineering scalable acquisition architectures, conversion funnels (CRO), and B2B pipelines across a multi-sector portfolio. Client 1 (Cloud & FinOps SaaS): Mapped product messaging to Enterprise DevOps buying committees, lifting inbound qualified demos by 35% and compressing trial activation across two core ICPs. Client 2 (Workflow Automation SaaS): Audited digital footprint data integrity and built user-intent conversion models to resolve pipeline leakage, restoring stalled organic acquisition. Client 3 (Global Telecom eSIM Platform): Formulated the cross-border digital GTM framework. Engineered mobile-first acquisition loops to maximize top-…
- Job: Adyansh — Volunteer · 2026-07 – 2026-07
- School: Indian Institute of Management Kashipur — Master of Business Administration - MBA, Business Administration and Management, General
- School: West Bengal University of Technology, Kolkata — Bachelor of Technology (B.Tech.), Information Technology
- School: IIMB - Advanced Management Programme (AMP) — Business Administration and Management, General
- School: Maharshi Dayanand College of Arts Science & Commerce Kamgar Manzil 25 Dr.S.S.Rao Road Parel Mumbai 400 012 — Higher Secondary School Certificate / 12th, High School/Secondary Certificate Programs
- School: Sacred Heart High School,Mumbai — Secondary School Certificate Examination / 10th, High School/Secondary Diplomas and Certificates
Skills
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