Daniela Buxo

Product Marketing Manager @ Edenred | GTM Strategy | Messaging & Positioning | Customer Insights | Growth & Automation

Edenred Españaex-Ministerio de Transporte de la Naciónex-Boreal Mountain Resort

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I didn’t set out to become a product marketer, but I knew I was home once I found it. Growing up in a family of lawyers, I always thought I’d spend my life practicing law.

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But when I founded my own consultancy, Buxo Legal, something shifted. I found myself more excited about building the brand, creating content, and connecting with an audience than I was about drafting legal documents. That spark led me to pivot from law into tech. Over the past 5+ years, I’ve led product marketing efforts for a SaaS platform used in 100+ countries and for a Retail QSF with +12 international shops, working cross-functionally to drive product and feature adoption and engagement. Some of the results I’m most proud of include: - Building ICPs from scratch after deep research - Owning +20 GTM campaigns for new products, releases and features across EMEA, LATAM and Asia - Leading a full company rebrand - Growing a global content program by 40%, reaching 18,000+ article views - Building sales enablement materials that supported a 30% reduction in sales cycle length. Today, I’m looking to bring that energy to a mission-driven company where I can lead go-to-market efforts and help turn great products into stories people care about. Fun fact: I'm really getting into how our brains make decisions, especially when it comes to what we buy. That's why I'm learning all about neuromarketing. If you think that's cool, we should definitely chat! Plus, if you're building something that improves lives, I’d love to help it 📩 com