Dan Pfeiffer-Kelly

GTM Analytics Engineer

LimbleDex-Dalian Fuyou Enterprise Coex-Anheuser-Busch

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I’m a Data Engineer at Fanatics Collectibles, building scalable pipelines and autonomous tools that turn complex datasets into real-time operational intelligence.

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My work focuses on Snowflake/dbt modeling, Airflow orchestration, and modernizing our stack with AI integrations—specifically leveraging Claude and Cursor to engineer extensible skills that allow LLMs to interface directly with core systems like Snowflake and Jira. Key Highlights: • Revenue Impact: Launched the Topps FC Pro Seller Score Model, integrating cross-platform data into Snowflake and Salesforce. This provided real-time performance benchmarks that drove $12M in incremental revenue. • Systems Architecture: Architected an Elixir/Phoenix reverse ETL service to sync multi-platform order data from Snowflake to the broader Fanatics ecosystem, enabling unified loyalty rewards across the brand. • Automation: Developed automated dbt models and Sigma dashboards that replaced manual reporting with self-serve analytics, providing leadership with immediate visibility into cross-platform spend metrics. Before Fanatics, I spent four years at Anheuser-Busch InBev in leadership and project management roles. I hold an AWS Cloud Practitioner Certification and am currently expanding my backend expertise in Elixir/Phoenix.