chandra mouli

GTM specialist at ITC Infotech | Ai Based PPC management services Strategy & Transformation | Digital & Data Analytics | Personalized CX | Program & Product Management | Growth Management Specialist

ITC Infotechex-DigiGroGex-GoVo

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• Develop and implement comprehensive marketing strategies for Market related Products within the Organization. • Conduct market research to identify customer needs, competitive positioning, and emerging trends.

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• Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams. • Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI. • Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement. • Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences. • Manage online advertising campaigns, ensuring effective targeting and budget optimization. • Leverage analytics tools to track campaign performance and provide actionable insights. • Ensure consistent brand messaging across all marketing channels and materials. • Develop and implement comprehensive patient-directed marketing plans in close partnership with local teams and global colleagues that align with the business's strategic objectives. • Manage consumer marketing budgets and assess the effectiveness of Product-directed marketing campaigns.