Carmen B.

About

The future of Revenue Operations is Revenue Architecture: moving away from linear, headcount-driven scaling into AI-powered, automation-first systems that create predictable, cost-efficient growth. This is where I focus my work designing GTM infrastructures where data flows seamlessly across tools, APIs, and teams, so revenue scales incrementally without ballooning costs. Instead of adding 10 SDRs, I build systems where enrichment, scoring, routing, and reporting happen automatically. A few examples of what I am currently doing: • Modern CRM architecture & migrations (HubSpot, Salesforce, multi-CRM environments) • GTM automation & API orchestration (Clay, Notion AI, Zapier/Make, Slack, Teams) • LLM-powered agent architecture & intelligent workflow systems • Predictive modeling (touchpoint-to-conversion, churn risk, funnel velocity) • AI-driven sales operations (scoring, workflow automation, intelligent routing) • Full-funnel alignment across Sales, Marketing & Customer Success • Revenue metrics & performance analysis (LTV, CAC, NRR, GRR, payback period, pipeline efficiency) • Optimize the technical foundation behind growth: Core Web Vitals, CMS performance, tracking integrity, crawl health, and conversion infrastructure. I believe RevOps is shifting from system maintenance into growth design, architecting ecosystems that give companies visibility, efficiency, and structural leverage at scale. My focus is building AI-native revenue environments that turn data into executable intelligence. Outside of work, I recharge by listening to podcasts always open to new recommendations.

Company history

1. 
   SellforteHead of RevOps (GTM engineer)RevOps2022-03 – present · 4y 5mo
2. 
   QuizistaSocial Media Marketing and Communications2017-10 – 2018-01 · 3 mo
3. 
   Imperial College LondonEducator2021-04 – 2021-08 · 4 mo
4. 
   Horizon 2020SCALINGS - Scaling up Co-creation: Pathways and challenges for socially robust innovation in Europe2020-09 – 2022-02 · 1y 5mo
5. 
   Technical University of MunichEducator2021-04 – 2021-08 · 4 mo
6. 
   No-company. (Self-employed.)Social Media Marketing and Communicationsunknown – present
7. 
   Go To Market EngineeringSocial Media Marketing and Communicationsunknown – present
8. 
   No-company. (Self-employed.)SCALINGS - Scaling up Co-creation: Pathways and challenges for socially robust innovation in Europeunknown – present
9. 
   Mike OllefsSocial Media Marketing and Communicationsunknown – present
10. 
    Go To Market EngineeringSCALINGS - Scaling up Co-creation: Pathways and challenges for socially robust innovation in Europeunknown – present
11. 
    Mike OllefsSCALINGS - Scaling up Co-creation: Pathways and challenges for socially robust innovation in Europeunknown – present

Skills

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