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Daniel Cabrera Cabrera

Turning closed-won patterns into repeatable pipeline

Location n/auniverse-v1 · gtme
Wajer Yachtsex-S4Dex-Social Impact Factory Utrecht
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About

I build AI-native GTM systems that turn a company's best deals into repeatable pipeline. Most teams trying to scale outbound are stuck with the same setup: the founder doing all the prospecting, junior BDRs with spreadsheets, agencies that send emails but don't think strategically, and 10+ disconnected tools held together with duct tape. I come in and design the complete system. Strategy: Who are your best-fit customers? What pain catches them? When are they ready to buy? Which channels reach them? Infrastructure: Clay workflows, multi-channel sequences, CRM automation, clean data pipelines, and reporting dashboards that actually matter. Execution: Campaigns that run systematically while your team focuses on closing deals. My core method (I call it Deal DNA) is to reverse-engineer your closed-won deals, find the situational signals that actually predict a sale, and build the whole engine around those instead of generic firmographic filters. I've spent 10+ years in tech and GTM, and I'm increasingly interested in whether this approach holds up beyond SaaS, in premium, considered-purchase categories where the deal is relationship-driven and the brand matters. If you're past the "founder does everything" stage and want a system instead of more headcount, let's talk.

Company history

  1. S4DGrowth Marketing Lead2022-08 – 2023-08 · 1y
  2. Social Impact Factory UtrechtBusiness Innovation Intern2017-07 – 2018-07 · 1y
  3. Wajer YachtsGTM Engineer2026-01 – present · 7 mo
  4. Cabrera CabreraSelf Employed2024-12 – present · 1y 8mo
  5. Runnr.aiHead of Marketing (GTM lead) 2023-07 – 2024-12 · 1y 5mo
  6. SuperSaaS - Online Appointment Scheduling SystemDigital Marketing Specialist2019-07 – 2021-02 · 1y 7mo
  7. Ordina a Sopra Steria CompanySales Development Representative2019-01 – 2019-08 · 7 mo
  8. Open SocialHead of Marketing 2020-10 – 2022-10 · 2y
  9. Too Good To GoSales Development Representative2018-07 – 2018-12 · 5 mo
  10. RightMatch AIGTM Engineer2025-04 – present · 1y 4mo

Skills

ClayLemlistautomationClaude codeDigital StrategyProduct MarketingData-driven MarketingMarketing AutomationLead GenerationDirector levelEarly-Stage StartupsSocial SellingCreative Content ProductionSocial Media WritingStartup DevelopmentContent MarketingLinkedIn MarketingCustomer AcquisitionWeb AnalyticsRunnr.aiNew Business Development

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