Bill Rose

About

I've spent over two decades in B2B revenue: digital marketing, demand gen, ABM, SaaS growth. Titles ranged from Digital Marketing Manager to VP of Marketing. I managed teams, ran eight-figure budgets, and built demand gen for growth-stage SaaS companies.Then I stopped managing and started building.Around 2020 I made a deliberate move from marketing leadership into hands-on GTM strategy & engineering. I'd rebuilt marketing departments and stood up consulting practices. But the work I kept gravitating toward, and the work I was genuinely best at, was designing the systems themselves. The targeting logic, the automation architecture, the infrastructure that connects signals to pipeline to revenue.Today I'm the entire outbound automation function at Design Pickle. I built it from zero: chose the tech stack, designed the workflows, wrote the copy, manage 300+ sending mailboxes, and built custom tooling to run it all. I work with AI daily as a force multiplier for what one person can operate.I care about building systems that produce measurable revenue. I prefer owning the full stack to owning one slice of it. And I'd rather build the machine than manage the team running it.Clay (certified), Instantly, Apollo, HeyReach, HubSpot, 6sense, Vector.

Company history

1. 
   BoulevardGTM Engineer2026-07 – present · 1 mo
2. 
   Vertive, IncOnline Marketing Manager2004-06 – 2005-02 · 8 mo
3. 
   Code42Director of Digital Marketing2015-04 – 2019-01 · 3y 9mo
4. 
   Design PickleOutbound GTM Engineer2024-08 – 2026-04 · 1y 8mo
5. 
   MicrosoftManager, Search Media Operations2006-07 – 2008-04 · 1y 9mo
6. 
   Design PickleGTM Campaigns Lead2022-12 – 2024-08 · 1y 8mo
7. 
   Carlson CompaniesAssociate Media Director2008-04 – 2008-11 · 7 mo
8. 
   ModusVice President of Marketing2019-01 – 2020-03 · 1y 2mo
9. 
   Code42Digital Marketing Manager2014-05 – 2015-04 · 11 mo
10. 
    InvertaGTM Strategy Consultant2020-09 – 2022-12 · 2y 3mo
11. 
    MicrosoftSr. Search Media Analyst2005-02 – 2006-07 · 1y 5mo
12. 
    Bluestem BrandsDigital Marketing Manager2008-12 – 2012-02 · 3y 2mo
13. 
    PerformicsAffiliate Account Manager2002-03 – 2004-02 · 1y 11mo
14. 
    Bluestem BrandsDigital Marketing & Customer Acquisition Manager2012-02 – 2014-03 · 2y 1mo

Skills

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