Barbara Virsik

Senior GTM Analyst & Analytics Engineer | Full-Stack Data | Building End-to-End Semantic Models & Executive Decision-Support for Scaling Teams

OOpen to Work / Technical Upskilling & Portfolio Buildingex-FanSaves Inc.ex-IAT Insurance Group

“

At my core, I turn patterns into insights and help people understand their data, from deep-dive analyses to scalable reporting infrastructure and dashboards stakeholders can confidently act

More

I view analytics as a holistic process, starting with defining purpose and business need, and working backwards to determine what to measure and how best to deliver it. I’m especially drawn to following the threads most people skim, because that’s often where the real drivers of performance The biggest gaps rarely come from missing dashboards, but from misaligned understanding of what metrics actually mean and how data is captured in practice. I focus on getting to the root of those gaps by designing clean data models from raw logic and collaborating directly with the people closest to the business. That's where the real friction, and the real opportunity, usually Across marketing, e-commerce, sales, and CX analytics, I thrive at turning complexity into clarity, transforming messy data into decisions that create real I take full ownership of initiatives and partner closely with teams to iterate on solutions that truly meet their data To learn more about my portfolio and how I help teams think with data, explore: com 🚀