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Anthony Gastineau

Helping DACH and Anglophone industrial SMEs win the French market

Cologne Bonn Regiongtme · universe-v1
NewHarbor™ex-OMD Internationalex-Reinsurance Group of America, Incorporated
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About

Helping German industrial SMEs win the French market — strategically, not accidentally. Most Mittelstand companies enter France through distributors, trade fairs, or opportunistic contacts. Few build a structured market entry engine. I design and operate lean Allbound GTM systems that turn France from an export experiment into a controlled growth channel. Not marketing. Not lead gen. Not a local sales rep. But a structured approach combining: - Strategic segmentation (where you can actually win — not where the market is big) - ICP & decision logic mapping - Regulatory & market signal analysis (France 2030, industry clusters, strategic sectors) - Account-based activation (ABX) - Lean infrastructure design (Airtable, AI-assisted research, signal tracking) - Hands-on execution until first qualified pipeline I operate as a fractional GTM architect for industrial founders and export managers who want: → market clarity before hiring → first traction before scaling → structure before spending Based in Cologne. Native French. Fluent German and English. Currently building the French market engine for a German advanced manufacturing company. France is not complicated. It’s just structured differently. I build the structure.

Company history

  1. OMD InternationalInternational Digital & Search Manager2014-11 – 2015-05 · 6 mo
  2. NewHarbor™Founder | Fractional GTM Engineer | Helping German Industrial SMEs Win in France (FrancePilot™)2025-01 – present · 1y 7mo
  3. Reinsurance Group of America, IncorporatedDigital Project Manager, France - Gatekeeper2016-07 – 2017-12 · 1y 5mo
  4. Reinsurance Group of America, IncorporatedDigital Project Manager, EMEA - Gatekeeper2018-01 – 2023-05 · 5y 4mo
  5. GoogleKey Account Manager, Export2015-07 – 2015-09 · 2 mo
  6. ActivisNew Business Sales Manager (VIE)2007-10 – 2008-10 · 1y
  7. EasyvoyageDACH Advertising Manager2009-09 – 2014-02 · 4y 5mo
  8. FullsixConsultant - Online-Marketing2008-12 – 2009-04 · 4 mo

Skills

No-code toolsContent MarketingCustomer Journey MappingGoogle AnalyticsMarketing OperationsSearch AdvertisingE-commerce SEOSEO AuditsOff-Page SEOOn-Page OptimizationEvent PlanningTaux de conversionB2B MarketingWeb AnalyticsInternational Sales & MarketingBusiness-to-Business AdvertisingNetworkingMicrosoft DynamicsCustomer Relationship Management (CRM)Content Management Systems (CMS)

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