Andy Greaves

Global GTM - Brand to Demand (ABM, Sales, CX & Business Performance) at Gravity Global

Gravity LondonDex-Debrett'sCex-Centaur Publishing

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A curious, commercial and creative digital leader with over 18 years of digital strategy, management and implementation expertise in client, agency and consultancy environments.

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For me, digital is essential to the future success and growth of every company no matter how small or large, so I look beyond technology, channels and algorithms to create bespoke strategies that transform brands and revenue. I am the Global Go-to-Market Director at Gravity Global, responsible for identifying and delivering innovative channel and campaign strategies that increase revenue and meet the clients business goals. This includes Brand, Sales, Channel, ABM and Demand Generation; Campaign, Audience and Competitor analytics and insights. Working across the group to deliver omni-channel experiences that drive growth. We are a global full service consultancy working across Financial Services, Manufacturing, Aerospace and Technology. I launched my company RG Digital in 2007 because there was a "need" for specialist, one-to-one entrepreneurial expertise on digital strategy, which has only increased (thankfully) over the years - but many companies and the industry itself is still (in relative terms) in its infancy - which is why I find it so fascinating. Specialties: Go-To-Market, Digital Strategy / Channel Integration, ABM & Demand Generation, Growth Marketing, Search (SEO / Paid), Social / Content Marketing, Affiliate Marketing, Online Brand Sentiment / Reputation, Marketing Automation, Website Design / Management, CRO, Attribution Modelling, Training / Agency Selection, Conversion Optimisation