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Andrew Hirsch

US Video Strategy & GTM, Amazon Ads | CTV & Streaming Advertising | Programmatic, DSP | Ex-VP/GM, YellowHammer | Michigan Ross BBA

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Amazonex-YellowHammer Media Groupex-Wpromote

I’ve spent 14+ years building advertising businesses from every angle — agency, ad tech platform, and enterprise. Today I lead US Video Strategy & GTM at Amazon Ads for a multi-billion dollar business growing exponentially year-over-year.

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Previously, I managed several hundred million in strategic advertising accounts across Amazon’s DSP, Prime Video, Streaming TV, and Sponsored Ads, delivering significant annual growth. Before Amazon, I served as Group Director at Wpromote managing $50M+ in client business, and spent 8 years at YellowHammer Media Group — a Deloitte Technology Fast 500 company — where I rose through 7 promotions from Account Executive to VP of Client Services and General Manager of the West Coast office, leading a team servicing 50+ DTC brands. Clients I've partnered with span the Automotive, Restaurants, Retail and Consumer Services verticals. I specialize in CTV/OTT, programmatic and DSP-based media, streaming advertising, and enterprise sales strategy. My experience spans agency-side performance marketing, ad tech platform operations, and enterprise-scale sales leadership. I know how to build teams, open new markets, and drive revenue growth at scale.

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Career TimelineNOW → PAST

GTM Index

  1. AMAZONJOB
    1. Senior US Video Strategy &…
      1Y 5M
    2. Mgr, Sales Account Managem…
      3Y 2M
    3. Senior Sales Account Mgr,…
      4M
  2. WPROMOTEJOB
    1. Group Dir
      1Y 2M
  3. YELLOWHAMMER MEDIA GROUPJOB
    1. General Mgr, West Coast
      1Y 9M
    2. VP, Client Services
      2Y 6M
    3. Senior Dir, Account Strategy
      1Y 1M
    4. Account Dir
      5M
    5. Senior Account Strategist
      2Y 6M
    6. Senior Account Executive
      7M
    7. Account Executive
      1Y
  4. EPIC MEDIA GROUPJOB
    1. Jr. Network Mgr
      2M
  5. PHINAZ MEDIA GROUP,JOB
    1. Dir, Sales and New Business
      7M
  6. LANDMARK VENTURESJOB
    1. Summer Analyst
      2M
  7. LATE SHOW WITH DAVID LETTERMANJOB
    1. Finance Department Intern
      3M
  8. CNA INSURANCEJOB
    1. Law Clerk
      2M

Time in market 17Y 3MOpen 1Closed 15Stints 16

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Skills

Programmatic Media BuyingProgrammatic AdvertisingAdvertising SalesIntegrated MarketingContent MarketingSearch AdvertisingData ManagementSales ProcessesSales and MarketingFinancial AnalysisStrategic ThinkingClient ServicesDigital Marketing AnalyticsSales ManagementClient RelationsManagementSearch Engine Optimization (SEO)Team BuildingBusiness Relationship ManagementBusiness Strategy

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