Santiago Aday
GTM Engineer & Revenue Operations Expert | Aligning Sales, Marketing & Success for Growth
DoorLoopAbout
Hi! I'm Santi! My professional path has seen me transition from a software developer to a pivotal role in marketing operations, with a special focus on startup SaaS companies. As a Marketing Operations Specialist, I've successfully built and managed the marketing operations architecture, integrating it seamlessly with overall business strategies. My experience spans various positions including Full Stack Software Developer and Junior Web Developer / Webmaster at notable organizations like DoorLoop and Expedia Group, as well as impactful projects at Florida International University. In my current role, I excel in deploying A/B testing strategies, streamlining marketing operations, and enhancing customer engagement and conversion rates. I hold a Bachelor of Science degree in Computer Science from Florida International University, where I maintained an excellent academic record (GPA: 3.95/4.00) and graduated Summa Cum Laude. I'm passionate about applying my comprehensive technical expertise and extensive experience in marketing operations to foster growth and innovation in dynamic, forward-thinking teams.
Company history
- Expedia GroupFull Stack Software Developer Intern2022-05 – 2022-08 · 3 mo
- DoorLoopGTM Engineer & Revenue Operations LeadRevOps2024-11 – present · 1y 9mo
- FIU School of Computing and Information SciencesJunior Web Developer2021-01 – 2022-05 · 1y 4mo
- DoorLoopMarketing Operations Specialist2021-06 – 2025-05 · 3y 11mo
- Go To Market EngineeringJunior Web Developerunknown – present
- No-company. (Self-employed.)Junior Web Developerunknown – present
- Mike OllefsJunior Web Developerunknown – present
Skills
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Workleap
Vanta
ex-Main Street Hub