Nik L

About

I work at the intersection of GTM, engineering, and product systems.A lot of technical companies think they have a distribution problem. Often, they have an understanding problem.The buyer sees the product, but not themselves inside it.They don’t fully know: - what it actually does - where it fits in their stack - what breaks if they switch - whether it’s worth the attentionThat uncertainty kills momentum long before pipeline does.So most of my work ends up in that gap.Not always as “marketing.”- Sometimes as product instrumentation.- Sometimes outbound systems.- Sometimes internal agents.- Sometimes weird one-off things that shouldn’t exist, but need to.Recent work:• Built a personalized outbound motion for observability buyers where prospects received stack-aware demos (Datadog / Elastic / etc.), driving ~60% CTR• Built OSIRIS at Pieces, a RAG system connecting internal + external knowledge for GTM / product workflows• Built attribution pipelines in BigQuery to understand what pre-signup behaviors actually correlate with activation / retentionA lot of my work starts the same way in the capacity of fractional gtm engineer: - messy signals.- partial information.- systems nobody fully trusts.- a question nobody has clearly framed yet. - APIs.- GitHub.- job posts.- product telemetry.- CRM chaos. Then building something people can actually interact with. I’ve found I’m less interested in campaign theatre. More interested in reducing uncertainty. Which is somewhat of a marketing engineering work. Because most important buying decisions don’t fail from lack of awareness. They fail in that quiet moment where someone pauses and thinks: “I still don’t know if this is for us.” I’d rather build for that moment than make prettier slides.

Company history

1. 
   Self EmployedGrowth & Engineering 2019-02 – present · 7y 6mo
2. 
   Entries.AIMarketing - Advisor2022-11 – 2024-02 · 1y 3mo
3. 
   Stealth StartupFounder2017-07 – 2019-07 · 2y
4. 
   SuprSendFounding Growth Engineer & Marketer2022-11 – 2024-11 · 2y
5. 
   Pieces for Developersdata & gtm engineer @Pieces2024-10 – 2026-02 · 1y 4mo
6. 
   WittyPenSenior Copywriter2020-03 – 2022-11 · 2y 8mo

Skills

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