Nathan Mehmood

GTM Lead | Strategic CMRL Account Executive | SMB B2B SaaS | Fixing Broken Sales Processes

California, United States5.5k followers

Region Vii Area Agency On Aging

ex-Touchstone Communications PK

ex-Benchmark BPO

Most SMB B2B SaaS companies don’t have a lead problem — they have a Go‑To‑Market Leads come
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Demos Sales teams stay But revenue doesn’t scale because the sales process is unclear, inconsistent, or I work at the intersection of GTM strategy and frontline sales Currently a Senior Commercial Account Executive, with hands‑on experience owning full‑cycle GTM motions — from prospecting and discovery to demos, objections, and What I help teams do:Turn existing demand into predictable revenueReplace intuition‑based selling with repeatable GTM systemsFix revenue leakage across discovery, demos, follow‑ups, and closingCore strengths:ICP & qualification designValue‑based discovery and executive demosPipeline management and deal progressionObjection handling (contracts, buyouts, switching costs)If you’re looking for more leads, I’m probably not the right If your SaaS already has leads but revenue is leaking — we should talk.

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GTM Index

MOTIVEJOB
1. Strategic CMRL Account Exe…
  4M
2. Senior Commercial Account…
  7M
3. Commercial Account Executi…
  3M
4. Account Executive ||
  7M
INDEPENDENTJOB
1. GTM Lead (SMB B2B SaaS)
  5Y 7M
BENCHMARK BPOJOB
1. BD and strategic Mgr
  8M
2. Assistant Operations Mgr
  7M
3. Team Lead / Sales Mgr
  2M
W4WORK OUTSOURCINGJOB
1. Senior Closer
  4M
TOUCHSTONE COMMUNICATIONS PKJOB
1. Sales Closer
  2Y 4M

Job: Touchstone Communications PK — Sales Closer — Home Warranty Policies · 2021-01 – 2023-05 — Closed home warranty policies by diagnosing customer risk, aligning coverage to real‑world failures, and guiding prospects through a structured decision process rather than pressure‑based selling. Qualified inbound and outbound leads using need‑based discovery (property age, systems risk, homeowner intent) to improve close consistency Converted high‑intent conversations into revenue by simplifying complex warranty terms into clear value narratives Applied a repeatable sales process (discovery → objection mapping → close) to reduce drop‑offs late in the funnel Identified common friction points (price hesitation, trust gaps, coverage confusion) and adjusted messaging to improve conversion…
Job: Motive — Senior Commercial Account Executive 20-29 · 2026-01 – present — Owned end‑to‑end GTM motion for commercial fleet accounts, from prospecting to close Led high‑impact discovery and executive‑level demos focused on ROI, automation, and operational efficiency Influenced buying committees by aligning Motive’s platform with business outcomes, cost reduction, and scalability Navigated complex objections around contracts, buyouts, and system transitions to drive conversion Consistently advanced pipeline through structured follow‑ups, value framing, and stakeholder alignment
Job: Benchmark BPO — Team Lead / Sales Manager · 2023-11 – 2024-01 — Led and managed a sales team with clear daily activity standards, targets, and KPIs Designed and enforced a structured sales process (lead handling, discovery, objections, follow‑ups) to improve consistency Reviewed calls and deal outcomes to identify messaging gaps and coach reps in real time Improved conversion by standardizing scripts, qualification criteria, and closing checkpoints Owned pipeline management, reporting, and performance tracking to reduce slippage Acted as the execution bridge between management goals and frontline sales performance
Job: Benchmark BPO — Business Development and strategic Manager · 2024-07 – 2025-03 — Owned go‑to‑market execution by identifying target markets, buyer profiles, and revenue opportunities across sales programs Designed and refined GTM strategies to improve lead quality, conversion flow, and deal consistency Built standardized sales motions (ICP definition, qualification criteria, handoff rules, follow‑up cadence) to reduce revenue leakage Partnered with operations and sales leadership to align strategy with frontline execution Analyzed pipeline data, conversion trends, and performance gaps to guide strategic decisions Led client‑facing growth initiatives by positioning services around measurable business outcomes, not features Helped transition teams from effort‑driven…
Job: Benchmark BPO — Assistant Operations Manager / Sales · 2024-01 – 2024-08 — Supported end‑to‑end sales operations by standardizing lead flow, follow‑ups, and reporting Worked closely with team leads to enforce clear sales stages and performance expectations Monitored daily KPIs, call quality, and pipeline health to reduce leakage and delays Identified process gaps between agents, team leads, and management, then helped close them Assisted in onboarding, coaching, and workflow improvements to drive consistent outcomes Balanced operational execution with sales targets to keep teams aligned and accountable
Job: Motive — Commercial Account Executive 10-19 · 2025-10 – 2026-01 — Drove commercial GTM sales for fleet‑based businesses by identifying operational inefficiencies and revenue leakage Led discovery, demos, and deal cycles with operations leaders, positioning Motive as an all‑in‑one fleet platform Focused on value‑based selling around automation, visibility, compliance, and cost optimization Influenced buying decisions through ROI‑led conversations and structured follow‑up processes Managed pipeline execution to consistently move prospects from interest to conversion
Job: Motive — Account Executive || · 2025-03 – 2025-10 — Owned full‑cycle sales for fleet and logistics operators, from discovery to close Drove go‑to‑market execution by identifying operational pain points (GPS lag, manual workflows, compliance gaps) and positioning Motive as a single‑platform solution Led consultative sales conversations with operations managers and business owners, focused on ROI, efficiency, and cost reduction Influenced buying decisions by aligning product value with business outcomes (automation, visibility, reduced downtime) Managed pipeline, demos, and follow‑ups to move prospects through a structured GTM sales motion Collaborated with internal teams to support deal execution, onboarding alignment, and long‑term acco…
Job: Motive — Strategic CMRL Account Executive 30-49 · 2026-04 – present — Driving a full-cycle Go-To-Market (GTM) motion within the 30–49 segment, owning pipeline generation through to close. Focused on identifying high-value accounts, leading consultative sales conversations, and aligning solutions to customer business outcomes. Responsible for building and managing a qualified pipeline, executing strategic outreach, and maintaining strong deal velocity across all stages. Partnering cross-functionally to ensure alignment on positioning, competitive strategy, and customer success. Operating with a data-driven approach to prioritize opportunities, create urgency, and consistently exceed quota while delivering measurable value to customers
Job: Independent — GTM Lead (SMB B2B SaaS) · 2021-01 – present — I help SMB B2B SaaS teams fix broken sales processes so leads convert into revenue. Focus areas: Auditing existing GTM and sales motion Defining clear ICP, qualification, and deal stages Fixing marketing → sales handoffs Turning founder‑led or chaotic sales into a repeatable process Outcome: Clear GTM motion Fewer wasted leads More predictable revenue conversations
Job: W4WORK Outsourcing — Senior Closer — Insurance Policies · 2023-06 – 2023-10 — Closed insurance policies through structured discovery and needs‑based selling Diagnosed customer risk and aligned coverage to real scenarios Handled objections around price, trust, and policy terms to drive conversions Followed a consistent sales process to improve close reliability Mentored junior agents on qualification and closing discipline
School: Air University — Bachelor's degree, cyber security
School: Fazaia Inter College (FIC) — CS, Computer Science

Skills

Full‑Cycle SalesSales Pipeline ManagementDiscovery & DemosB2B SaaS SalesGo-to-Market StrategySales Funnel OptimizationSales Process DesignLogistics ManagementEnterprise SoftwareFleet ManagementTruckingCybersecurityclosing salesBusiness Development SupportAdvertisingBusiness PlanningSMB & Mid‑Market SalesB2B SaaSRevenue & Profit GrowthU.S. Health Insurance Portability and Accountability Act (HIPAA)

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Nathan Mehmood

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