Lena Zinchenko

About

Lead GTM engineer and revenue-systems builder with 17+ years across management consulting (BCG), B2B SaaS, and high-growth scale-ups. I design and ship the automation itself, connecting LLMs (OpenAI, Claude), agents, data tools, and CRM into scalable go-to-market workflows that cut manual effort and lift pipeline generation and conversion. I write JavaScript daily to build API integrations, custom BI dashboards, and workflow logic, alongside SQL and no-/low-code platforms (n8n, Clay, Make, Zapier). Grew amicable's (Octopus Group) pipeline 300% and lead-to-customer conversion from 12% to 40% before its acquisition by Octopus Group; currently leading Unity Advisory's GTM and RevOps build-out.

Company history

1. 
   amicable divorceHead of Growth2023-03 – 2024-12 · 1y 9mo
2. S
   Smart Development GroupBusiness Development Manager2014-04 – 2017-02 · 2y 10mo
3. 
   amicable divorceGrowth Marketing Manager2022-04 – 2024-12 · 2y 8mo
4. 
   amicable divorceProduct Owner2023-02 – 2024-12 · 1y 10mo
5. 
   SMM Agency #1Co-Owner2017-02 – 2022-02 · 5y
6. 
   Boston Consulting Group (BCG)Business Consultant2008-06 – 2014-04 · 5y 10mo
7. 
   SquizGlobal GTM Engineer2024-12 – 2025-08 · 8 mo
8. 
   Unity AdvisoryLead GTM Engineer2025-09 – present · 11 mo

Skills

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