Keoni M.

About

I don’t just build for developers. I’m the developer who’s been burned by bad tools and saved by great ones. I’ve worked as a software engineer, hacked open-source projects with zero docs, and influenced tool adoption on high-stakes teams. Bad dev tools waste time and cost us our weekends and sanity. The last thing we want to do is debug your SDK when we could be watching anime. I help early-stage devtool startups build what developers actually use, not what just sounds good in a pitch deck. By combining my skills in software engineering, copywriting, and GTM strategy, I’ve helped YC, Techstars, and Lightspeed-backed startups turn early interest into real adoption and revenue. What I do: • 🧠 Go-to-Market Strategy: Define ICPs, messaging, positioning, and launch plans that align with business goals, then actually execute them. • 📣 Developer-Focused Product Marketing: Translate technical features into clear value props, craft messaging frameworks, and validate them with real developer feedback. • 🧑🏽‍💻 DevRel Engineering: Build SDKs, onboarding flows, and demo apps that reduce friction and increase time-to-value. • ✍🏽 Content That Converts: Create tutorials, docs, blog posts, and landing pages that educate and drive signups , grounded in patterns from GitHub repos, support tickets, and community conversations. • 🔍 Signal to Strategy: Identify trends across user behavior, developer communities, and customer support to shape content, messaging, and outreach strategy. • ⚙️ GTM Engineering Ops: Turn signals from GitHub, Slack, and forums into qualified leads using tools like Clay, Supabase, and custom Python enrichment workflows. • 📊 Growth Experiments: Launch, measure, and iterate on campaigns that drive product adoption and retention, not just top-of-funnel awareness. • 🤝 Community & Influencer Strategy: Partner with trusted voices and developer communities whose skills, values, and tech stack align with the product, ensuring authentic reach and meaningful distribution. Past Experience: • Founding Engineer & CTO at Mint Measure (raised $1.1M) • Worked with/consulted for Facebook, Microsoft, DHL • Scaled developer content to 100K+ readers and 50K+ signups I also run a Micro PE firm that acquires and scales developer tools and SaaS products. I only work with teams building something real for developers. If that’s you, let’s talk.

Company history

1. 
   Mint MeasureChief Technology Officer2022-02 – 2023-03 · 1y 1mo
2. 
   ClayGTM Engineer2024-04 – 2025-04 · 1y
3. 
   ZulioCo-Founder2019-01 – 2024-01 · 5y
4. 
   Conch AIGrowth Engineer2023-04 – 2023-12 · 8 mo
5. 
   LeadsieData Scientist2023-06 – 2023-10 · 4 mo
6. 
   Byte Blast MediaChief Content Officer2022-06 – 2024-12 · 2y 6mo
7. 
   InngestProduct Marketing Manager2025-06 – 2026-05 · 11 mo
8. 
   MicrosoftDeveloper Relations Engineer2023-05 – 2024-04 · 11 mo
9. 
   FacetData Engineer Consultant2021-08 – 2023-11 · 2y 3mo
10. 
    DevRel UniStudent2024-09 – 2024-12 · 3 mo
11. 
    Mint MeasureSenior Software Engineer2021-11 – 2022-02 · 3 mo
12. 
    No-company. (Self-employed.)Senior Software Engineerunknown – present
13. 
    Go To Market EngineeringChief Technology Officerunknown – present
14. 
    Go To Market EngineeringSenior Software Engineerunknown – present
15. 
    Mike OllefsChief Technology Officerunknown – present
16. 
    Mike OllefsSenior Software Engineerunknown – present
17. 
    No-company. (Self-employed.)Chief Technology Officerunknown – present

Skills

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