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Karla Prado

AI GTM Engineer | RevOps, LLMs, Marketing Automation | Ultra-Long Distance Runner

Zapopan, Jalisco, Mexicogtme · universe-v1
Konko AIex-Praxentex-Accenture
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About

AI is the how, not the why. The “how” keeps evolving, and that’s where I focus, turning new capabilities into real workflows, systems, and measurable impact. I’m a MarTech and RevOps specialist with 10+ years of experience turning marketing data and technology into growth. I connect strategy, analytics, and automation to help teams make faster and better decisions. I’ve led multi-channel marketing initiatives across SEO, SEM, email, and paid social, always focused on lead generation, ROI, and building systems that can scale. On the data side, I build pipelines and dashboards using Python, SQL, and BigQuery, translating complex datasets into insights that actually drive marketing and revenue strategy. I work deeply with marketing automation and RevOps, especially in tools like HubSpot, designing workflows, lead routing, and systems that improve conversion and align marketing with sales. I also bring a technical layer with experience in HTML, CSS, JavaScript, and React, improving web performance and conversion through data-driven UX decisions. I’m comfortable working across systems and integrations, including APIs like Google, Sprinklr, and HubSpot, making sure everything connects and runs efficiently. Beyond work, my background as a former professional basketball player and ultra-marathon runner shaped how I approach challenges, with discipline, consistency, and a strong focus on execution.

Company history

  1. PraxentDigital Marketing Manager2024-08 – 2026-06 · 1y 10mo
  2. AccentureDigital Marketing Specialist | Global Social Media & Advertising Team2022-04 – 2024-08 · 2y 4mo
  3. Pitaya Tech SolutionsMarketing and Sales manager2019-11 – 2021-01 · 1y 2mo
  4. Acteck MéxicoMarketing Department Manager2019-05 – 2019-10 · 5 mo
  5. Fabricas Selectas S.AMarketing Assistant2013-10 – 2014-01 · 3 mo
  6. AccentureDigital Marketing Manager (Formerly Headspring)2021-01 – 2022-04 · 1y 3mo
  7. Acteck MéxicoMarketing Brand Manager2018-05 – 2019-05 · 1y
  8. Incubadora de empresas Tecnológico de Monterrey GuadalajaraMarketing Consultant2020-11 – 2021-11 · 1y
  9. Fabricas Selectas S.ABrand & License Manager / Strategic Planning Manager2014-01 – 2015-01 · 1y
  10. Fabricas Selectas S.ACountry Marketing Manager - Molten, Japan2014-01 – 2018-04 · 4y 3mo
  11. Konko AIAI GTM Engineer2026-06 – present · 2 mo

Skills

HubSpotMakeautomationsqlAIData ScienceMarketing AutomationFront-End DevelopmentConversion OptimizationEstrategia de mercadotecniaMercadotecniaMarket ResearchIntegrated MarketingComunicaciones de marketingMarketing digitalPlanificación estratégicaMarketing StrategyMarketing integradoPublicidadMarketing CommunicationspythonArize Phoenix - Open Source (OSS)Digital MarketingStrategic PlanningMarketing

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