João Pedro Margiotta

About

Tracking & Measurement Specialist with a performance marketing background, focused on building reliable data infrastructures that connect websites, CRMs, analytics tools and advertising platforms.I started my career on the media side, managing Google Ads and Meta Ads campaigns across lead generation and performance marketing. That experience shaped how I approach measurement today: I don't see tracking as just firing tags and collecting events. I see it as the infrastructure behind better attribution, smarter bidding and better marketing decisions.Today, my work is centered on Google Tag Manager (Web and Server-Side), GA4, Google Ads Offline Conversions, Meta Conversions API, CRM integrations and first-party data. I design and troubleshoot tracking architectures, build custom JavaScript and data layer solutions, implement server-side measurement, and connect online and offline conversion journeys back to advertising platforms.A big part of my work is solving attribution problems. Preserving UTMs and click IDs throughout the customer journey, connecting CRM outcomes back to acquisition sources, improving conversion signal quality, implementing event deduplication, and making sure platforms receive the right data to optimize campaigns.My paid media background is still a major part of how I operate. Having managed campaigns myself, I understand what media buyers actually need from a measurement setup and how tracking decisions affect campaign optimization, attribution and performance.I also use automation and APIs to extend measurement beyond traditional tag management, working with tools such as n8n, Make/Zapier, Apps Script and CRM platforms to build data flows between marketing systems.Skills: Google Tag Manager · Server-Side Tracking · GA4 · Meta Conversions API · Google Ads Offline Conversions · First-Party Data · Marketing Attribution · Data Layer · JavaScript · CRM Integrations · Conversion Tracking · Paid Media · Google Ads · Meta Ads · n8n · Marketing AutomationOpen to international remote opportunities in PPC, Media Buyer, Tracking, Measurement, MarTech.

Company history

1. 
   Margiotta Serviços Digitais LTDATracking Specialist | Server-side Tagging2026-02 – present · 6 mo
2. 
   MilennialsdigitalGTM Engineer | Tagging & Analytics2025-02 – 2026-04 · 1y 2mo
3. J
   JFlores GroupMedia Buyer2025-03 – 2025-11 · 8 mo
4. 
   2Gether Marketing DigitalPaid Media Manager2024-08 – 2025-01 · 5 mo
5. 
   Purple MarketingMeta Ads Strategist | Performance Marketer focused in Lead Generation2024-12 – 2025-06 · 6 mo
6. 
   Leonardo ImobiPPC Specialist | Senior Media Buyer2024-04 – 2025-12 · 1y 8mo
7. 
   M.SEO - Agência de Marketing DigitalPPC Manager | Google Ads Strategist2023-08 – 2024-11 · 1y 3mo
8. 
   Go To Market EngineeringMedia Buyerunknown – present
9. 
   No-company. (Self-employed.)Media Buyerunknown – present
10. 
    Mike OllefsMedia Buyerunknown – present

Skills

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