Fernando López Cienfuegos
Brand GTM Lead Sprinter & Sport Zone (Iberia) | JD Sports
Marketing professional with more than ten years of experience in creative and communication agencies, and in the advertiser side. My career ranges from PR and digital marketing, to trade marketing and project management.
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I am passionate about account management, comprehensive omnichannel strategies, social media marketing and creative campaigns that translate into results. I am currently focused on brand strategies in sports retail.
GTM Index
- SPRINTERJOB
- Brand GTM Lead2Y 11M
Brand GTM Lead
SPRINTER
Supervision of the Social Media, PR & Influence; Media and Membership & Brand Experience teams. Definition and implementation of comprehensive brand strategies, management with agencies and coordination with internal teams in Spain and Portugal.
- Brand Activation Team Lead9M
Brand Activation Team Lead
SPRINTER
Responsible for the key accounts team. In charge of the management of the different brands (adidas, Nike, Puma, Reebok, ASICS, Converse, etc), of the acquired licenses (Disney, Warner, Peanuts, etc) and the distribution and optimisation of their annual budgets. Team management and account supervision. Development of comprehensive plans and activations focused on sports performance, on and offline, in coordination with the Social Media, PR, Influencer Marketing, CRM or Media teams.
- ESTÁ PASANDOJOB
- Account Supervisor9M
Account Supervisor
Está Pasando
Team management and account supervision. Carrying out communication and advertising campaigns, both online and offline. Development of influencer marketing campaigns. Coordination with the social media, creativity, design, production and audiovisual departments. New business development.
- MARCO DE COMUNICACIONJOB
- Head of Digital5Y 8M
Head of Digital
Marco de Comunicacion
Supervision and management of social media, influencer marketing and online marketing teams. Development of omnichannel strategies, both national and international, including coordination and execution of social media campaigns, influencer marketing and paid media. New business development.
- Digital Account Mgr2Y
Digital Account Manager
Marco de Comunicacion
Content creation and implementation of social media campaigns with the aim of achieving consistency between the different messages and communication eficiency. Ensure the implementation and timely-content strategy developed by the agency or the client. Blogger & Influencer Relations. Blog and web content.
- COONICJOB
- Senior Account Executive1Y 6M
Senior Account Executive
Coonic
Execution of PR & Communication campaigns in both offline, online and Social Media. Media & Blogger relations. Blog management. Writting, translation and shipping of communications and press releases. Online Reputation and Community Management. Events planning.
- Account Executive1Y 8M
Account Executive
Coonic
Community management, social media management, online reputation; media and blogger relations; writing, translating and sending press releases and presskit; event and press conferences' management; media coverage and clipping.
- PR Internship2M
PR Internship
Coonic
Support for the Account Department. Media Relations. Shipping and writing press releases and presskit. Showroom Assistant. Participation in creative ideas. Events Assistant.
- Job: SPRINTER — Brand GTM Lead · 2023-09 – present — Supervision of the Social Media, PR & Influence; Media and Membership & Brand Experience teams. Definition and implementation of comprehensive brand strategies, management with agencies and coordination with internal teams in Spain and Portugal.
- Job: Marco de Comunicacion — Digital Account Manager · 2014-03 – 2016-03 — Content creation and implementation of social media campaigns with the aim of achieving consistency between the different messages and communication eficiency. Ensure the implementation and timely-content strategy developed by the agency or the client. Blogger & Influencer Relations. Blog and web content.
- Job: SPRINTER — Brand Activation Team Lead · 2022-11 – 2023-08 — Responsible for the key accounts team. In charge of the management of the different brands (adidas, Nike, Puma, Reebok, ASICS, Converse, etc), of the acquired licenses (Disney, Warner, Peanuts, etc) and the distribution and optimisation of their annual budgets. Team management and account supervision. Development of comprehensive plans and activations focused on sports performance, on and offline, in coordination with the Social Media, PR, Influencer Marketing, CRM or Media teams.
- Job: Coonic — Senior Account Executive · 2012-09 – 2014-03 — Execution of PR & Communication campaigns in both offline, online and Social Media. Media & Blogger relations. Blog management. Writting, translation and shipping of communications and press releases. Online Reputation and Community Management. Events planning.
- Job: Marco de Comunicacion — Head of Digital · 2016-03 – 2021-11 — Supervision and management of social media, influencer marketing and online marketing teams. Development of omnichannel strategies, both national and international, including coordination and execution of social media campaigns, influencer marketing and paid media. New business development.
- Job: Coonic — PR Internship · 2010-11 – 2011-01 — Support for the Account Department. Media Relations. Shipping and writing press releases and presskit. Showroom Assistant. Participation in creative ideas. Events Assistant.
- Job: Está Pasando — Account Supervisor · 2022-02 – 2022-11 — Team management and account supervision. Carrying out communication and advertising campaigns, both online and offline. Development of influencer marketing campaigns. Coordination with the social media, creativity, design, production and audiovisual departments. New business development.
- Job: Coonic — Account Executive · 2011-01 – 2012-09 — Community management, social media management, online reputation; media and blogger relations; writing, translating and sending press releases and presskit; event and press conferences' management; media coverage and clipping.
- School: Universidad Complutense de Madrid — Expert, Gastronomic and Nutritional Journalism
- School: Universidad Complutense de Madrid — Master's degree, BTL Marketing
- School: Universidad Complutense de Madrid — Licentiate degree, Audiovisual Communication
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