Eugenia L.

Senior GTM & Growth Marketing Manager ▪︎ B2B SaaS, Marketplaces, AI & DevTools ▪︎ Demand Gen, PLG, Lifecycle & Product Marketing ▪︎ Turning complex tech into pipeline, adoption & revenue ▪︎ ex-Yandex, Chatfuel, GSK, DHL

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I’m a GTM & Growth Marketing Lead for complex B2B SaaS, AI, Adtech, Logistics/Delivery tech, Marketplaces and developer-facing products. Hands-on when needed, strategic by

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I work best where products are powerful but hard to explain, adopt, or scale — AI tools, developer platforms, marketplaces, and operations-heavy SaaS. Products that need clear ICP, sharp positioning, demand generation, lifecycle growth, and sales alignment — not just campaigns. Over the last few years, I’ve owned GTM, product marketing, growth marketing, and demand generation across global markets. My work connects customer insight, messaging, acquisition, activation, retention, and pipeline quality. What I specialize in: • GTM strategy for B2B SaaS, AI and DevTools • ICP segmentation, positioning and messaging • Demand generation, ABM and organic growth • PLG, activation, onboarding and lifecycle marketing • Developer and B2B audience marketing • Funnel growth: MQL→SQL, CAC/LTV, conversion, cohorts • Sales enablement, CRM workflows and cross-functional execution • Multi-market launches across the US, EMEA, LATAM, MENA and APAC Earlier in my career, I worked in logistics and operations at DHL, Panalpina and GlaxoSmithKline. That gave me systems thinking, cross-border discipline and a deep understanding of how complex real-world operations work — foundations I now apply to GTM and growth. I like building systems that keep working — not one-off tactics. My best work happens when product, users, sales and revenue align around one clear growth story. If your product is powerful but hard to explain, adopt or scale — that’s where I’m useful.