Diane Walker

About

Tech nerd with a marketing brain and a creative instinct. I like turning messy go-to-market ideas into something that actually works. I partner with Sales, Marketing, and RevOps to turn strategy into execution: defining how leads are sourced, enriched, prioritized, routed, and converted into pipeline. My focus is automation, data quality, and accuracy across the entire journey. Today at TrackStreet, I’m working on auditing and rebuilding outbound as a system: from ICP definition and sourcing → enrichment → sequencing → handoffs → reporting. The goal is simple: make outbound predictable, measurable, and scalable. My work sits at the intersection of: • GTM architecture (lifecycle, prospecting leads, scoring, routing) • Data systems (quality, enrichment, governance, hierarchy) • Automation & AI (research, signals, next-best-actions, workflows) • Operational execution (how teams actually work day to day) Before going full into the GTM ecosystem, I led CRM migrations and RevOps transformations as a HubSpot Admin across B2B Tech SaaS and enterprise clients: – Migrated 400K+ contact databases and rebuilt CRM architectures – Reduced misqualified SQLs from 25K+ to <1K through scoring redesign – Improved data accuracy to 90%+ with governance and automation – Built lifecycle systems, SLAs, and reporting used daily by sales teams 🎯 I'm open to quick brainstorms on automation, AI implementation, or tech integration. Let's connect! 👩‍💻 Tools I work with across the GTM stack: * CRM & Marketing Automation: HubSpot, Marketo, Salesforce * Prospecting & Sales Engagement: Apollo, LinkedIn (Sales Navigator), Dripify * Integrations & Automation: Make.com, Zapier, n8n * Data Enrichment & Research: Clay, Clearbit, Apollo, HubSpot Breeze * Project & Work Management: Bizman, Asana, Monday.com, Airtable, Jira, Notion * Collaboration & Enablement: Loom, G-Suite, M365. * Analytics & Reporting: HubSpot dashboards, Google Analytics, Looker Studio, Excel (Pro) * GenAI: ChatGPT, Claude, Copilot, Gemini, NotebookLM, Custom AI Agents (built & deployed). ✅ Skills * Go-To-Market (GTM) Strategy * Revenue Operations (RevOps) * Marketing Automation * Lifecycle Strategy & Lead Scoring * Data Quality & CRM Architecture * Sales–Marketing Alignment & SLAs * AI Implementation for Marketing/RevOps * Prompt Engineering * Develop GenAI Custom Agents * Proactive and Experimental Mindset * API Integrations * Email & Nurture Programs * Funnel Analytics & Dashboards

Company history

1. 
   Go To Market EngineeringStartup Business Advisor. Digital Marketing Plan and Execution2019-01 – 2021-12 · 2y 11mo
2. S
   Shoot FilmFounder2016-02 – 2022-09 · 6y 7mo
3. 
   Lambda Sistemas S.R.L.Gestión de Calidad / Quality Management2011-04 – 2012-04 · 1y
4. 
   Lambda Sistemas S.R.L.Busniess Analyst Trainee2011-04 – 2012-04 · 1y
5. 
   AccentureAnalista Funcional SSr / Business Analyst Ssr2012-04 – 2017-05 · 5y 1mo
6. 
   Mike OllefsStartup Business Advisor. Digital Marketing Plan and Execution2019-01 – 2021-12 · 2y 11mo
7. 
   SR Pro MarketingProduct Owner2023-03 – 2023-11 · 8 mo
8. 
   SR Pro MarketingMarketing Automation Specialist2022-11 – 2026-04 · 3y 5mo
9. 
   SR Pro MarketingGTM Engineer & RevOpsRevOps2024-09 – 2026-04 · 1y 7mo
10. 
    Publicis GroupePaid Social Media Sr Account Strategist at DSS (Disney+)2022-01 – 2022-10 · 9 mo
11. 
    SR Pro MarketingMarketing Automation Associate Manager2024-05 – 2024-09 · 4 mo
12. J
    Jaline ResortSocial Media Managment and Strategy2018-02 – 2018-06 · 4 mo
13. 
    BitwageLATAM Twitter Account Manager2022-11 – 2023-10 · 11 mo
14. 
    TrackStreetGTM Engineer | Outbound, Data & Automation2026-04 – present · 4 mo

Skills

No playbooks indexed for this profile yet.