Crystal Chong Inn Jhee

GTM Engineer | Columbia Business School MBA

New Yorkgtme · universe-v1
Clement Packagingex-People's Association

About

GTM Engineer building scalable B2B revenue systems through automation and AI, with 4 years of cross-industry experience spanning GTM strategy, marketing operations and customer acquisition

Company history

  1. People's AssociationMarketing Manager (Constituency Manager)2020-10 – 2023-04 · 2y 6mo
  2. People's AssociationHead of Strategic Planning2023-05 – 2024-05 · 1y
  3. Clement PackagingHead of GTM Engineering and GrowthHead of GTM Engineering2026-07 – present · 1 mo

Skills

automationGTM EngineeringEvent MarketingCompetitive AnalysisCustomer Value PropositionStrategic PartnershipsCustomer Journey MappingProduct LaunchGrowth MarketingWin-loss AnalysisGo-to-Market StrategyPublic RelationsCrisis CommunicationsProduct MarketingStrategic PlanningUser Experience (UX)Customer Segmentation StrategyVoice of the Customer AnalysisSocial Media Marketing

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