catherine waswa

Growth&Turn Around sales consultant/strategic management/Media Consultant

Radio Africa Group

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Turn Around sales consultant/Advertising and online strategist/Brand marketing&Event Management. Knowledgeable individual with a proven ability to provide timely and effective solutions that meet any business needs.

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Work Experience: January 2024 to July 2025 Regional Sales Manager Wananchi Group Kenya Limited Developed build plans,opportunity analysis&Develop high quality paying customer base/GTM/RTM Defined approach for new business and account retention Monitored changes in the industry& leverage for business opportunities May 2019 to December 2023 Sales &Marketing Manager Ever excelling Kenya Limited Developed brand &Marketing Strategies Media Buying&Event planning Market research January 2018 to April 2019 Head of Government Business unit Radio Africa Limited Coordinated all business proposals and negotiations for ministries,parastatals & counties Recruitment ,training &Growth of Sales executives January 2017 to December 2017 Portfolio Sales manager Radio Africa Limited Developed Sales &marketing activities to grow market share for the various brands Achieved Sales target July 2015 to December 2016 Sales& Marketing Manager Radio Jambo Radio Africa Limited Developed a brand position plan to grow market share Increased revenue through experiential marketing,roadshows and on ground January 2015 to June 2015 Group Digital Sales Manager Radio Africa Limited Achieved sales target for digital platform Developed proposal for all digital pitch for direct &Agency July 2014 to December 2014 Bamba TV Sales &Marketing Manager Radio Africa Limited Developed a plan for multichannel sales and competitive rates February 2013 to June 2014 Sales Team Leader Kiss TV Radio Africa Limited Developed a sales plan &marketing activities to grow the market share February 2012 to January 2013 Corporate Sales Manager IQ Marketing Growth of key accounts Tailor made proposal to customers February 2011 to January 2012 Sales Team Leader Wananchi Group kenya Limited Developed targets for sales revenue and volumes Managed sales agents work force,performance review May 2009 to January 2011 Sales Representative Wananchi Group Kenya Limited Account creation for new customers and follow up for seamless installation January 2007 to April 2008 Sales Executive Kenpat Communications Selling Telkom landline telephones and Sim card Internet configuration- CDMA technology Academic Experience 2011 to 2014 Kenya Methodist University Bachelor of Business Administration(Marketing Option) 2004 to 2006 Technical University of Kenya(Former Kenya polytechnic) Diploma in Marketing