Canyon Jenkins

GTM Strategy & Revenue Operations at TraceAir | Helping Construction Teams Improve Project Visibility and Execution

TraceAir TechnologiesTex-TMGskinex-Freedom Health Partners (FHP)

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I’m a sales and partnerships professional with experience spanning the startup, tech, and medical sectors. I specialize in building pipeline, refining sales systems, and driving revenue growth through a mix of consultative selling and strategic outreach.

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At TraceAir, I help construction teams adopt technology that transforms how projects are managed. My focus is on developing outbound strategies, generating qualified opportunities, and creating scalable frameworks that support long-term growth in the construction tech space. Before TraceAir, I founded The Modern Gentlemen, a men’s skincare brand I scaled to six-figure annual revenue through strategic partnerships, DTC sales, and operational efficiency. From managing investor negotiations to expanding retail distribution, I learned how to grow a brand from zero to profitability by combining creative marketing with disciplined execution. Earlier in my career, I worked in medical sales with Freedom Health Partners, where I managed both B2C patient acquisition and B2B referral partnerships. I consistently converted 75–85% of qualified leads, managed large active pipelines, and refined communication strategies to drive conversion and trust in a high-stakes healthcare environment. Across every role, my mindset remains the same — build systems, deliver results, and form relationships that last beyond the sale.