Brian Martynowicz

Founder of Latitude | Building the AI personal content agent for LinkedIn | Sharing what we learn about content, consistency, and growth

Bostongtme · universe-v1
Personal Content AI, Inc.ex-Login VSIex-Immaculate Conception Church

About

Most B2B companies don't lose deals to competitors. They lose them to confusion.Over the past two decades I have worked at the intersection of technology, revenue, and customer experience.My focus has been simple: help companies explain complex technology in a way that customers actually understand.Most companies believe they lose deals because of product gaps.In reality they lose because the story fractures somewhere between product, marketing, sales, presales, and customer success.That gap is where I have spent most of my career.I have built and scaled solutions engineering and customer-facing technical teams, developed go-to-market engineering strategies, and helped translate deep technical capability into outcomes customers can believe in.Some highlights from that journey:• Built and led the presales engineering function at Login VSI during a period of 10x growth, contributing to the company's $40M Series A• Developed the GTM engineering motion and customer onboarding experience for Realm Security during its rapid early expansion $17M Series A• Spent 18+ years working directly with enterprise customers on performance, security, and end-user computing technologies• Currently building Personal Content AI and the Latitude platform, focused on helping professionals and organizations communicate their ideas more effectivelyA major theme across my work has been the emergence of what I call GTM Engineering.This discipline sits between product, marketing, and revenue teams. Its purpose is simple: make sure the technical truth of a product survives the journey to the customer.When that happens, companies sell faster, customers understand the value sooner, and long-term trust is created.I spend a lot of time writing and speaking about:• GTM Engineering• Solutions Engineering leadership• How technical organizations influence revenue• The evolving role of AI in professional communication• The realities of building and scaling early-stage technology companiesOutside of work, I am active in community initiatives in the Boston area, focused on civic engagement and local journalism.If you are building technical go-to-market teams, thinking about how AI changes professional communication, or exploring the emerging field of GTM Engineering, I always enjoy connecting with others working on similar problems.Curious about GTM Engineering or Latitude? Send me a DM — I respond to everyone.

Company history

  1. Login VSISenior Support Engineer2016-01 – 2016-06 · 5 mo
  2. Immaculate Conception ChurchNetwork/System Administrator2008-06 – 2010-06 · 2y
  3. Login VSIDirector Of Customer Services2020-03 – 2022-01 · 1y 10mo
  4. Login VSISupport and Services Manager2017-09 – 2020-03 · 2y 6mo
  5. Summit Business TechnologiesSenior Systems Engineer2014-06 – 2015-03 · 9 mo
  6. Network Business Solutions (Acquired by Light Industries)Project Manager , Senior Network & Systems Engineer2012-06 – 2014-06 · 2y
  7. Login VSIQA Manager2017-01 – 2017-03 · 2 mo
  8. Realm.Security, IncHead of GTM EngineeringHead of GTM Engineering2025-04 – 2026-01 · 9 mo
  9. Login VSIDirector of Sales Engineering & Strategic Accounts2022-01 – 2025-04 · 3y 3mo
  10. Network Business SolutionsNetwork & Systems Engineer2010-06 – 2012-06 · 2y
  11. Login VSISenior Technical Consultant2017-03 – 2017-09 · 6 mo
  12. Summit Business TechnologiesSupport Desk Supervisor2015-03 – 2015-12 · 9 mo
  13. Loyola University Maryland Sellinger School of Business and ManagementInformation Systems Advisory Board Member2024-07 – present · 2y 1mo
  14. Login VSISupport Team Lead2016-06 – 2016-12 · 6 mo
  15. Personal Content AI, Inc.Founder & CEO2025-03 – present · 1y 5mo

Skills

MakeGTM EngineeringGo-to-Market StrategySolutions EngineeringAnalytic Problem SolvingGlobal LeadershipSolution ArchitectureRoot Cause AnalysisKPI ImplementationSales LeadershipIT ManagementStrategic Sales LeadershipData Driven Decision MakingPresentation SkillsCommunicationTeam LeadershipBusiness-to-Business (B2B)Revenue & Profit GrowthProject ManagementProject Management & Coordination

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