Esra Baykal

GTM and Growth Playbooks, using AI

Dubaiuniverse-v1 · gtme
Scalixex-Moodcareex-NEOM

About

I spent years building sales motions inside Uber, NEOM, and other scaling organizations before starting Scalix. That operator background is the whole point: I have sat on the buyer side of every tool and agency pitch you receive. Scalix is an AI-native GTM services company for B2B teams. Three service lines: outbound, LinkedIn content, and revenue operations. The work is hands-on. I partner with founders, sales leaders, and RevOps teams to deploy an AI-first stack (Clay, Apollo, HubSpot, Instantly) into their revenue processes, matched to where the organization actually is. If you sell B2B with an average deal size above $5K, and you are a CEO, founder or CRO looking to scale your sales process with AI, that is the conversation I have every week. Follow for practical AI revenue insights, or message me directly.

Company history

  1. MoodcareCo-Founder & CEO2022-04 – 2024-07 · 2y 3mo
  2. NEOMGTM Engineer & RevOps DirectorRevOps2023-11 – 2026-01 · 2y 2mo
  3. Inter IKEA Systems B.V.Program Manager2012-12 – 2018-05 · 5y 5mo
  4. Harvard Business Review TürkiyeColumnist2025-11 – present · 9 mo
  5. UberProduct Growth Manager2020-02 – 2022-04 · 2y 2mo
  6. AIMultipleIndustry Analyst2018-06 – 2020-02 · 1y 8mo
  7. ScalixGTM Engineer & Founder2026-01 – present · 7 mo

Skills

ClayApolloInstantlyHubSpotConsultative SellingChatbot DevelopmentSales ProcessesRevenue GenerationGTMAI AgentsPartner DevelopmentAccount PlanningStrategic PartnershipsNew Market DevelopmentCompetitive AnalysisCommercial Planningproduct growthEngineeringSalesCustomer Relationship Management (CRM)Business-to-Business (B2B)Revenue & Profit GrowthBusiness DevelopmentGo to Market Strategy

No playbooks indexed for this profile yet.