Angela Frank

Fractional CMO for mom & baby brands | I fix the CAC wall founders hit at $1M/month in paid spend | $60M+ revenue generated

Neeloex-Bobbieex-T. Colin Campbell Center for Nutrition Studies

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all mom & baby brands hit the same wall around $1M/month in paid spend. CAC starts climbing, the playbook that got you here stops working, and everyone says "this is just what happens when you scale."

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except it's not… I've spent over a decade building growth systems and scaling revenue for brands across mom & baby, wellness, telehealth and eCommerce. I’ve managed $30M+ in ad spend and generated $60M in client revenue. but profitable scale past $1M/month is a bottleneck most teams can't crack. i see this all the time: teams hit $1M/month and CAC creeps up 30–50%. creative gets blamed. more budget gets thrown at the same channels. but the real issue is structural: the media mix hasn't evolved, the measurement infrastructure isn't in place, and blended CAC is hiding what's actually driving growth. here's what makes mom & baby different ↓ 1. the purchase window is finite. if you're not in the ecosystem before the buying decision forms, you've already lost to the brand she's been trusting since her first 2. moms don't buy from brands. they buy from other moms. your paid strategy has to amplify that 3. platform restrictions are a moat. brands that navigate Meta and Google's health and baby claim restrictions build structural advantages competitors can't replicate. that's where I come in. I help founders at mom & baby brands answer questions like: - where should we focus paid spend to hit growth targets without burning - how do we reduce CAC while scaling past - how do we build a channel mix that compounds instead of plateaus? my approach is the marketing ecosystem framework: interconnected growth systems that compound over time. channel-specific CAC visibility. MMM and incrementally testing. media mix structured around what's working now, not six months ago. my results ↓ → reduced CAC 20–44% while scaling spend → dropped CPA from $60 to 47 for a healthcare brand in a new product category → generated over $60M for brands by building growth systems that work at scale → scaled brands from $100K to $250K/month in under 3 months after hitting a CAC ceiling if you're a founder at a Series A–B mom & baby brand past $1M/month in paid and CAC is climbing, let's talk. 📞 schedule a 30-minute jam session with me here: com/angelafrank/discovery-call